Blogs tagged "research"

July 2019

CMC 2019: Report – Research 1 & 2

Posted on: Friday 05 July 2019 9:52pm by Shannon Reeve

Research 1 and 2 focused on the content strategies being used by online video organisations and tech-giants to get into the children’s side of the growing online video sector. Takeaway: ● Netflix is looking for content for 7 to 9-year- olds, whilst Amazon is looking more for pre-school content. ● YouTube is the dominant content provider, with Netflix following behind. ● Only 10% of children go to live TV sources first, versus 41% of adults. Detail: The first of the research presentations, delivered by Fred Black of Ampere Analysis, examined what key SVODs have been commissioning and may be looking for in the near future. The focus of the research was on the contrasts between Netflix and Amazon, and where…

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CMC 2019: Report – Alexa, How should Youth Brands Use Audio in 2019?

Posted on: Friday 05 July 2019 11:44am

As audio’s influence importance grows, and podcasts, smart speakers and audiobooks are increasingly part of family life, children’s brand strategies are placing audio at the heart of their media mix. This session explored how brands hope to capture the ears and interests of young people around the UK, and how they are coming to grips with these exciting new audio experiences. Takeaway: Fast  growth across all audio experiences, with unmet demand. Audio and Voice family offering needs to be better. ‘Nothing not to like’ -  Audio and Voice offer something exciting and new for a child’s media world. A fertile ground for innovation, but quality and detail are essential. Detail: BBC research suggests 32% of homes with kids have smart…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports Alexa Audio audio content book brands experience research Stories voice

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CMC 2019: Report – Research 7 & 8

Posted on: Thursday 04 July 2019 11:33am by Vanisha Sumboo

Research 7 & 8 put representations of gender, family and friendships under the lens across two research panels. Takeaway: Male representation is dominant - both on screen and off screen. Gender imbalance continues to be an issue that needs to be addressed. Young people rate their families highly but become frustrated at the amount of time parents spend online. Gaming and social media give opportunities to communicate with friends and is part of the fun gaming. Friendship and family relationships can be enhanced through communication online. Detail: Following a study conducted by IZI (International Central Institute for Youth and Educational Television) into gender and diversity representation 10 years ago, Dr Lynn Whitaker presented her 2018 research which analysed 300 hours…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports childrens media research diversity family gender research

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CMC 2019: Report – Research 3 & 4

Posted on: Wednesday 03 July 2019 3:00pm by Gabrielle Smith

Two back-to-back presentations providing thought-provoking research considering today’s media landscape, both on and offline. Research 3 looked at attitudes regarding who makes the rules on age ratings as a point of contention and debate. Combining independent research and the BBFC Public Consultation, the panel delved into some of the concerns of how aspects of sexual violence and threat are portrayed on screen. Research 4 focused on the unique streaming service HEIHEI, and the way in which New Zealand has introduced innovative ways of supporting home grown media and local kids’ content. Takeaways: "You don’t need to see sexual violence to feel its impact" – teens already good at talking about this with their peers. Are children becoming interestingly cautious about…

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July 2017

CMC 2017: Report – Attention Seekers

Posted on: Wednesday 05 July 2017 11:45pm by Lyndsey Smith

What do the digital native 10-16 years want these days and how must today's producers develop their content accordingly? Takeaway: The audience between the ages of 10 and 16 are the toughest to capture It's important to use many platforms – linear TV is not the primary platform for this age group Listening to the audience is key – they know what they want and need from content Detail: “No audience is as tough to capture as tweens and teens,” said David Kleeman, SVP of Global Trends and Dubit. Exploring how the panel are managing to do this, Newsround editor, Lewis James explained how they are changing the way that content is produced. He illustrated his points with juxtaposing examples – the…

CMC 2017 CMC 2017 Blog Event Reports audience content development digital linear TV online platforms research teens tweens

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November 2016

Manimation 2016: Report – Presentation 3: TV and related media in the lives of UK pre-schoolers

Posted on: Thursday 17 November 2016 5:17pm by Helen Dugdale

Speaker: Fiona Scott, University of Sheffield Takeaway:  The traditional belief is that when preschool children consume TV and related content it is a solitary and sedentary experience – but the truth is parents tend to watch TV with, and engage with, their young children. Detail: Fiona’s research focuses on the lives of eight pre-schoolers and their families living in mixed households across Sheffield. Fiona showed footage of her research subjects. On the video, children were seen to be keen to do other thing while watching their favourite shows; colouring, talking about the content and often dancing and singing. The young children also take what they’ve learnt on screen and play it out as a game later. Plus, pre-schoolers tend to use their understanding of…

Manimation 2016 Event Reports Manimation Blog children CMC entertainment family Manimation pre school research TV

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July 2016

CMC 2016: Report – Swipe Forward

Posted on: Wednesday 06 July 2016 3:48pm by Tom Jordan

Research and insight company The Pineapple Lounge presented its predictions on future patterns of kids’ media consumption, and asked the panel for their response to five different areas of research. Takeaways Kids content producers need to be aware of how Generation Z (today’s kids) and Generation Alpha (tomorrow’s kids) want to consume their media now and in 10 years’ time Traditional gender categorisation will disappear, and the gender of characters will become secondary, not primary Short attention spans are natural to today’s kids, and need to be catered for Families are now cool, and kids value shared family media experiences Strong story-based themes are the way to engage kids with adverts Detail Pineapple Lounge Managing Director Emma Worrollo introduced five…

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