Blogs tagged "representation"

July 2019

CMC 2019: Report – Don’t Mention the C Word!

Posted on: Friday 05 July 2019 3:59pm by Gabrielle Smith

This session explored the way in which class and socio-economic background is (and has always been) an important driver of diversity on and off screen. This panel discussed personal and professional experiences of why inclusion is imperative at all levels. Takeaway: Ask young people what they need? They won't ask you - so be prepared to have a conversation in order to push past the barriers. Class is not visible - don't assume anything about anyone! Encourage young people to develop innate skills without obsessing about demonstrable qualifications. Detail: This session saw four speakers who were united in their passion for eradicating inequality across various media industries. By changing the way our young people are taught to think about how…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports authenticity background class diversity ethnicity media industries opportunities race representation skill skill set

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July 2017

CMC 2017: Report – I Don’t Need a Role Model – I Just Want to See Me

Posted on: Thursday 06 July 2017 4:17pm by Catherine Trewavas

How are children’s aspirations being influenced by characters they see on screen and in toy shops? Nicki Karet, Managing Director at Sherbert Research, hosted a panel and the topic was hotly debated Takeaway: Brand creators should consider whether they are doing enough to make sure content is diverse, inclusive and open for a young audience Licensing and marketing can have a major impact in terms of profitability, but also can bring limitations when it is too tailored There is an ongoing struggle between commercial return and social impact              Detail: Cato Hunt, Director of Innovation at brand consultancy Space Doctors, stated: “We need to ask what a modern brand should be. The values of younger parents are…

CMC 2017 CMC 2017 Blog Event Reports Children's Media Conference CMC 2017 gender Kids representation Role Models

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July 2016

CMC 2016: Report – Representation

Posted on: Thursday 07 July 2016 11:43am by Heather McDaid

Does the children’s industry across both TV and toys represent diversity? Should global television and toy brands with cultural sway have any moral duty to do so? The speakers debated on how disability is viewed across the sector, how we can move away from stereotyping and what key brands are doing in this area. Takeaways Disability should be incidental, not the focus of a person It is so important for children to see themselves represented Detail The session and debate began with Alison Rayson explaining her reason for being at this years CMC conference. Eight years ago her son was born with Down’s Syndrome. She was working in TV and became severely aware of the lack of representation. The content…

CMC 2016 Event Reports CMC CMC 2016 disability fairness inclusion representation

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July 2012

CMC 2012: PJ PLaylist

Posted on: Friday 06 July 2012 12:34pm by Tom Webb

Blogged by Tom Webb. PJ Playlist Introduced and Produced by: David Kleeman, President, American Center for Children and Media. For those who thought children’s television was the same all around the world, PJ Playlist was able to disprove that notion in an eye-opening 30 minutes of the world’s finest children’s programming. From birthday parties for corpses to a pig obsessed with sunglasses, David Kleeman, President of ACCM, treated his audience to Prix Jeunesse 2012’s finest children’s entertainment. With such creativity and inspiration gained from watching international programming, David offered a stark warning. Never try to recreate it. Do look for tiny bits of inspiration from them, but never remake them in your home nation as it’s likely to lose all…

CMC 2012 Event Reports girls Global international representation

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