CMC 2017: Report – The Art of Personalisation and The Art of Discoverability
The second two-for-one Art of… sessions took a look into the world of personalised publishing and how children will, or will not, discover your content Takeaway: Your child's data can be used to create a personalised book Find a niche. You are not going to be able to compete with Harry Potter straight away Know your audience and engage with it Detail: The Art of Personalisation Alison Stewart, Head of Production at CBeebies, introduced the session and the first speaker, Nick Marsh, Head of Product at Lost My Name (the world’s leading personalised publishing company). Nick was pleased to be back in Sheffield where he grew up. He took us through the personalised books his company makes available online. They are…
