Blogs tagged "Preschool"

July 2019

CMC 2019: Report – Pushing the Preschool Envelope

Posted on: Wednesday 03 July 2019 10:51pm by Sam Barlow

With a panel of industry figures from across the kids' media business, this session discussed the challenges of finding and moreover holding a preschool audience, in the midst of an ever more fragmented landscape. Takeaway: Diversity is the key to building a global brand. Be genuine - don't be 'tokenistic'. Let the audience take the lead and don't be afraid to be where they are. Detail: With a universal audience, there is a need to tell relatable, authentic and skilfully told stories in order to teach children about emotional intelligence, human values, knowledge of the world, cognition and sense of identity. Jodie Morris opened with the topic of inclusivity and diversity and explained that in 'Bing', nothing is prescriptive which…

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November 2018

Manimation 2018: Report – Welcome and Keynote

Posted on: Tuesday 13 November 2018 7:00pm by Helen Dugdale

What is the future of the business of animation? Olivier Dumont from Entertainment One shared the secret ingredients of what made 'Peppa Pig' and 'PJ Masks' the massive international brands that they are today. The Secret of 'Peppa Pig': 'Peppa Pig' went from simple sketch to an international smash. The five minute shows are easily digestible with a strong sense of humour running through each episode. The humour stays with the audience long after they have grown out of other pre-school shows. Humour in preschool is rare, so it is the secret to Peppa Pig’s success. The stories deal with the family unit making it relevant to any kids anywhere in the world. When broadcasters aired the shows back-to-back it caused…

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July 2018

CMC 2018: Report – Commissioner Conversations – BBC

Posted on: Wednesday 04 July 2018 3:48pm

This session invited key speakers from the BBC to reveal their strategy for the future and how the CMC audience can engage with them through pitching, development and production of content across all platforms. Takeaway: • The ‘Fewer, Bigger, Better’ strategy will provide focus for priority brands, but not at the expense of new content across all genres and platforms. • There are opportunities to pitch for new content for 13-16 year olds which will sit on BBC iPlayer. • Across CBeebies and CBBC there are opportunities to pitch for drama, as well as games and short form content for apps. • Animation is still key across both channels and there is an open door policy for pitches. Detail: Tim…

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