Blogs tagged "online"

July 2019

CMC 2019: Report – Resetting the moral compass

Posted on: Wednesday 03 July 2019 11:47pm by Jenny Kane

In April 2019, the Department for Culture, Media and Sport published the White Paper on “online harms”. This session questioned whether we are finally resetting the dials on the internet to make it truly friendly for children and families. Considering high-profile cases, such as the tragic death of Molly Russell, the White Paper demonstrates the a governmental responsibility to safeguard the activity of children within their 'digital playground'. However, as the panel clearly expressed, the protection of children online cannot rely solely on government policy. Content producers, brands, parents, schools and the platforms themselves all have a part to play.   Takeaway: 400 hours of content are uploaded to YouTube every minute. "Children won’t 'jump-ship' on their favourite platforms and…

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CMC 2019: Report – Clicks and Mortar: The New Retail Space

Posted on: Wednesday 03 July 2019 11:30pm by Michelle Jones

This panel discussed the way in which merchandising, the retail space and the licensing industry is adapting to the digital disruption it's facing.  With a seismic shift in the retail environment as 60% of purchases are now online - which has grown from 20% in 2017 - how are brand owners today creating new consumer product stories by developing their own direct-to-consumer platforms for the paying audience? Takeaway: We need to look at consumers (millennial parents) and where they want to shop. The more IP owners can demonstrate their products are wanted by consumers -  the better placed they are to get into traditional retail landscapes. Licensing spikes are coming from non-traditional TV content now (such as gaming - e.g.…

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July 2018

CMC 2018: Report – What’s Next For UK Kids?

Posted on: Wednesday 04 July 2018 11:42pm by Catherine Trewavas

Takeaway: In the face of post-Brexit uncertainty, the need for the industry to unite is stronger than ever with regard to future access to European talent and funding. Contestable Fund will affect Public Service Broadcasters and content commissioning. More needs to be done to protect children online and diverse representation can be improved. Detail: Hosting today's session, Stewart Purvis CBE looked ahead to the future of post-Brexit access to talent and funding, the impact of a changing media landscape and how this will affect Public Service Broadcasters (PSB). VT footage of Margot James, Minister for Digital and Creative Industries, commented that “more needs to be done to protect children from a range of online harms”. James also made reference to…

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July 2017

CMC 2017: Report – Play to Learn or Learn to Play?

Posted on: Monday 10 July 2017 11:52am by Tyler McRae

The full session is available here as a podcast: Emma Cooper led the open talk on the educational side of gaming and what this can do for the future of education. Takeaway: There is a demand for quality educational games Government needs to invest more in other creative ways of learning Newer technologies can lead to greater exposure for educational gaming Detail: Ever since the closing of BBC Jam, the independent side of the e-learning industry had lost money and confidence in gaming with educational purposes. With new developments being made to help bridge the gap, is this helping to rekindle a student’s love of learning with a love of gaming. It is now a crowded market for casual games,…

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CMC 2017: Report – Attention Seekers

Posted on: Wednesday 05 July 2017 11:45pm by Lyndsey Smith

What do the digital native 10-16 years want these days and how must today's producers develop their content accordingly? Takeaway: The audience between the ages of 10 and 16 are the toughest to capture It's important to use many platforms – linear TV is not the primary platform for this age group Listening to the audience is key – they know what they want and need from content Detail: “No audience is as tough to capture as tweens and teens,” said David Kleeman, SVP of Global Trends and Dubit. Exploring how the panel are managing to do this, Newsround editor, Lewis James explained how they are changing the way that content is produced. He illustrated his points with juxtaposing examples – the…

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CMC 2017: Report – Deciphering the Data Puzzle

Posted on: Wednesday 05 July 2017 11:26pm by Catherine Trewavas

Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…

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July 2016

CMC 2016: Report – Making it Happen with YouTube

Posted on: Tuesday 05 July 2016 11:56pm by Simon Bor

A workshop all about making it happen online? It's over to YouTube… Takeaways Innovate, do not imitate. Trends online are fleeting, so create content that's authentic to your brand. YouTube has tremendous revenue potential, which requires experimentation by creators to figure out what works for them and resonates with audiences. Detail For this year's Making it Happen with YouTube workshop, the participants gave three minute pitches with advice for existing vloggers, and how they could increase their presence over the year ahead. Before the practical workshop began, the participants were given advice from YouTube and a panel of producers. Cedric Petitpas, YouTube’s Strategic Partner Manager for Northern Europe, had two key messages for would-be content providers. Firstly, to innovate, not imitate.…

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