CMC 2017: Report – New Kids on the Block
Leading this panel, Jon Watts tackles the question of what does it take to succeed as a new company entering the children’s media market? The diverse panel of innovators and entrepreneurs discuss their own experiences in the industry, and what they have learnt along the way. Takeaway: Originality is key. Don’t worry about what the bigger companies are doing. People who take risks and think differently are the future of children’s media. Work hard, survive and thrive! Detail: When competing against media giants, such as Netflix and Amazon, Raul Carbo Perea from In Efecto advises that while it can be intimidating entering into the market, the challenge is part of the adventure and that ‘making things with heart’ has driven…
