Blogs tagged "Netflix"
July 2019
CMC 2019: Report – Research 1 & 2
Research 1 and 2 focused on the content strategies being used by online video organisations and tech-giants to get into the children’s side of the growing online video sector. Takeaway: ● Netflix is looking for content for 7 to 9-year- olds, whilst Amazon is looking more for pre-school content. ● YouTube is the dominant content provider, with Netflix following behind. ● Only 10% of children go to live TV sources first, versus 41% of adults. Detail: The first of the research presentations, delivered by Fred Black of Ampere Analysis, examined what key SVODs have been commissioning and may be looking for in the near future. The focus of the research was on the contrasts between Netflix and Amazon, and where…
CMC 2019: Report – Staying Local
This session asked what is the place of local drama - in a world where the streaming ‘giants’ are able to throw huge resources at international stories? The key question put to panel experts was how ‘kid focused’ drama can flourish during times of change. Takeaway: Children need and have a desire to see their lives reflected on screen back at them. The BFI Young Audience Content Fund is a new funding stream to encourage producers to make the local dramas they haven’t been able to before. International programmes do not necessarily mean glossy and expensive. A mix model approach should be adopted by broadcasters when it comes to local vs international - "for every 'Stranger Things' there is a 'The…
CMC 2019: Report – Delivery Demands
Technical standards and delivery demands have undergone vast changes in recent years. Content is commissioned by the platform giants and viewed by the consumer in very different ways than how it used to be. Nowadays, the process has much shorter timelines, higher production costs, and more delivery formats - meaning the final quality can be at risk. This session took a look at how to effectively tackle these new delivery demands. Takeaway: ● Netflix have their own QC (quality control) requirements – knowing them from the outset will help streamline the process. ● Have an IT specialist to help with the demands of security procedures. ● Test your pipeline and delivery processes as early as you can, use automatic routines…
CMC 2019: Report – Stream if You Wanna Go Faster
The session began with a presentation by Changemaker Dan Laws, from Youth Politics UK, which offers young people training and opportunities to discuss issues with high profile decision makers. Session: With an expert panel, comparing and contrasting Netflix, Amazon, YouTube and the rest, this session looked at their business models, and explored aspects of customer acquisition and retention strategies in a lively and highly informative session which did not disappoint. Takeaway: SVOD's sole focus is on content that can help them increase and retain subscription, nothing else matters to them. Netflix and Amazon are doing less in-house originals now, but are not necessarily commissioning more from indies as a result, preferring to acquire already established IP. Unless you have an…
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