Blogs tagged "Mastermind"

July 2016

CMC 2016: Report – Licensing Masterminds

Posted on: Thursday 07 July 2016 10:17am by Gabrielle Smith

Four experts on kids brand licensing from take on the challenge of Mastermind ‘style’ questioning in specialist and general rounds of knowledge.  Susan Bolsover from PenguinRandom house along with Rob Goodchild from Aardman, Stephen Gould from CPLG and Helena Mansell-Stopher from Bulldog discussed the opportunities in the market. Takeaways Try to make products that are 'evergreen' so you can recharge them and bring them back brands need a good story to build on children use media in a way that allows them to cut through the noise and find what they want Detail This session took on the unusual format of the ‘Mastermind’ quiz show and the panel were put to the test by LIMA UK’s own MD Kelvyn Gardner. In testing the ‘experts’ on the…

CMC 2016 Event Reports CPLG helena mansell-stopher kelvyn gardner licensing LIMA Mastermind Report: Licensing Mastermind CMC 2016 rob goodchild stephen gould susan bolsover

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