Blogs tagged "Markets"

July 2018

CMC 2018: Report – Prix Jeunesse in a Suitcase

Posted on: Thursday 05 July 2018 1:00pm by Joseph Channon

The world of children's TV comes to Sheffield, with outstanding and intriguing highlights from the recently staged premier international festival, Prix Jeunesse. Takeaway: • There is an astounding variety in children's TV worldwide that is worth becoming acquainted with by anyone who is looking to work on a global stage. Detail: The session was introduced by David Kleeman who explained that Prix Jeunesse is a bi-annual festival that celebrates children's programming from all over the world and which celebrated its 27th anniversary this year. With over 400 entries from 50 countries they had a lot of potential shows to share with CMC and David Kleeman must have faced a lot of tough choices in paring this down to just 14.…

CMC 2018 CMC 2018 Blog Event Reports Festival international Markets PrixJeunesse Programming

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CMC 2018: Report – Focus On Working With China

Posted on: Thursday 05 July 2018 12:49pm

Takeaway: The Chinese market does not have the same content-first approach as other territories – IP is key. Contracts are vital in the Chinese market. Localisation is important for Chinese audiences. Detail: Tony Humphries, Screen Specialist at the Department for International Trade, introduced the session by detailing one of the key differences between the UK and Chinese markets – in the UK system there is a focus on content first, whereas the Chinese market has a large focus on building brands and exploiting IP. Olivier Dumont, President of Family and Brand at Entertainment One, also has experience with the IP-driven Chinese Market. When they took one of their top properties, Peppa Pig, which is over 15 years old, to China, they…

CMC 2018 CMC 2018 Blog Event Reports brands china culture IP Markets Media

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