CMC 2018: Report – The Influencer’s New Clothes?
Takeaway: Engagement is much more important than numbers: fans who engage with the content an influencer puts out are valued more highly than the most followers a channel/account might have. The power of word-of-mouth should never be underestimated. When looking at which influencer to use for your brand, ensure they fit the brand and actually are fans of the product/service! Detail: The world of influencer marketing is a minefield. This session took a look at the ever-changing landscape of 'kidfluencers' and how you can use these macro-influencers as part of your marketing and branding. Host Maddie Moate, YouTuber and CBeebies presenter of Do You Know? kicked off proceedings by introducing the panellists and asking them about their roles and take on…
