Blogs tagged "market"
July 2019
CMC 2019: Report – Stream if You Wanna Go Faster
The session began with a presentation by Changemaker Dan Laws, from Youth Politics UK, which offers young people training and opportunities to discuss issues with high profile decision makers. Session: With an expert panel, comparing and contrasting Netflix, Amazon, YouTube and the rest, this session looked at their business models, and explored aspects of customer acquisition and retention strategies in a lively and highly informative session which did not disappoint. Takeaway: SVOD's sole focus is on content that can help them increase and retain subscription, nothing else matters to them. Netflix and Amazon are doing less in-house originals now, but are not necessarily commissioning more from indies as a result, preferring to acquire already established IP. Unless you have an…
CMC 2019: Report – CMC Skillbuilder Bible & Pitch
With a team of industry gurus to guide our delegates through the tricky but essential world of crafting the perfect pitch, there was talk of whether bibles were even still ‘a thing’. In this round-table format, delegates could discuss their ideas and get honest and workable feedback from those that know best. Takeaway: Keep your pitch brief and do your research. Believe in your project. Aim for the follow up/next. A bible isn’t essential - it’s all about the idea. Detail: With a strong team of sixteen children’s media gurus ready and waiting to share their top tips - advice on what needs to be in an outstanding pitch, as well as the ideas to include in a bible were…
July 2017
CMC 2017: Report – Show Me the Money! The Business Realities of VR
Virtual reality has rocketed in popularity this last year. In this session, Matthew Thomas, MTM London, asked a panel of experts about the challenges faced by companies and developers working to bring this relatively new technology into the mainstream of children’s media. Takeaway: Large companies are hesitant to take financial risk on a new market However, children are aware of the technology and keen to try it There is a demand for new children’s content in VR The future of VR is more social than you might expect Detail: In new VR projects aimed at children, there are some exciting developments out there, with educational programmes joining games and simulations. However, the evolution of child-targeted VR seems to lie in…
CMC 2017: Report – Put Your Money Where Your Mouth Is
The full session is available here as a video and as a podcast: Prospective show creators got in the den (a really big stage in front of a really big audience!) to pitch their ideas to the dragons (your friendly neighbourhood producers). After a five-minute pitch, the panellists bid for the show-creator’s time in a three-month 'chat' period Takeaway: These broadcasters get a lot of pitches and they get them often. It’s really important to have a handle on what makes yours unique. Know the marketplace. At the end of the day the broadcasters are looking for strong characters and stories with the potential for comedy and pathos. The stories, what the show is really about, should shine through. Awesome animation is awesome, but…
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