CMC 2016: Report – Mapping Data, Building An Audience
The art of building a content masterpiece through data-driven decisions as well as incorporating real audience engagement patterns Takeaways Help boost the profile of your videos by understanding how to utilise YouTube data A user’s understanding can be vital in shaping design and tells you where and why users are dropping off your product so you can fix it Detail Ten years ago it was said that data was the new oil, but if data’s the new oil then it’s only useful when it’s refined. A panel of 'refinery' experts discussed how data can be used for good across YouTube, publishing and gaming. To kick the session off, Rebecca Frankel from Little Dot Studios talked through the 2billion views the…
