CMC 2017: Report – Attention Seekers
What do the digital native 10-16 years want these days and how must today's producers develop their content accordingly? Takeaway: The audience between the ages of 10 and 16 are the toughest to capture It's important to use many platforms – linear TV is not the primary platform for this age group Listening to the audience is key – they know what they want and need from content Detail: “No audience is as tough to capture as tweens and teens,” said David Kleeman, SVP of Global Trends and Dubit. Exploring how the panel are managing to do this, Newsround editor, Lewis James explained how they are changing the way that content is produced. He illustrated his points with juxtaposing examples – the…
