Blogs tagged "licensing"

July 2019

CMC 2019: Report – Clicks and Mortar: The New Retail Space

Posted on: Wednesday 03 July 2019 11:30pm by Michelle Jones

This panel discussed the way in which merchandising, the retail space and the licensing industry is adapting to the digital disruption it's facing.  With a seismic shift in the retail environment as 60% of purchases are now online - which has grown from 20% in 2017 - how are brand owners today creating new consumer product stories by developing their own direct-to-consumer platforms for the paying audience? Takeaway: We need to look at consumers (millennial parents) and where they want to shop. The more IP owners can demonstrate their products are wanted by consumers -  the better placed they are to get into traditional retail landscapes. Licensing spikes are coming from non-traditional TV content now (such as gaming - e.g.…

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March 2019

CMC Exchange @LBF: CMC @LBF: Changes and Challenges Confronting Licensing

Posted on: Sunday 17 March 2019 1:13am by Simon Bor

Moderator Tim Collins (The Brand Director) Speakers Susan Bolsover (Penguin Random House) Trudi Hayward (Trudi Hayward Licensing) Ashley Holman (Riverside Brands)   Takeaways Peppa Pig took three years to work. A property has to work in six weeks now. Live and experiencial events bring consumers into a dedicated space with a gift shop at the end. If kids leave a platform you have to catch them somewhere else.   The changing nature of how children find content is creating new challenges for the licensing industry. Tim Collins, MD of The Brand Director asked: ‘What has been the evolution of the business model?’ Susan Bolsover of Penguin Ventures, the licensing arm of Penguin Random House Childrens, handles the classic characters owned…

CMC Exchange @LBF CMC @LBF 2019 #TCMC children's media CMC licensing

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July 2018

CMC 2018: Report – Steps to Retail Success

Posted on: Saturday 07 July 2018 12:29pm by Simon Bor

Sarah Fletcher (Maximum Licensing) asked the question: 'Is it tough for new IP to break through?' Takeaway: • Amazon must help to police licensing better. • Licensed products help reluctant readers get a book in their hands. • Licensing is not about exploiting but extending a property. Detail: Ian Wickham (Licensing Link Europe) was first to answer. 'Yes, it is difficult for new IP to break through'. With major retailers going and others in trouble, the market place is tough. Consolidation is a further problem, the proposed merger of Sainsburys and Asda especially. It’s the discounters who can be used to launch products now, as Warners have with Lidl and Aldi. ‘It’s tough at the moment but you have to…

CMC 2018 CMC 2018 Blog Event Reports IP licensing Product retail toys

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CMC 2018: Report – Bagging a Book Deal

Posted on: Wednesday 04 July 2018 3:08pm by Joseph Channon

Do you have a brand or license that you believe is perfect for a children's book? Find out what publishers are really looking for from our expert panel. Takeaway: • Whilst an IP can be attractive to publishers due to the promise of a built-in audience, the key thing that appeals is a passionate pitch and a strong polished idea. • A style guide will be essential in showing how your IP can translate into a book. • Approximately 15% of published material in a year will be a licensed product. Detail: John Lomas-Bullivant (Kickback Media) introduced a panel from both the publishing and IP owner sides of the licensed publishing business. Throughout the session there was a recurring theme…

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July 2017

CMC 2017: Report – Is your IP Ready for Licensing?

Posted on: Thursday 06 July 2017 1:22pm

A successful licensing programme can deliver significant revenues and marketing eyeballs for your brand. This session shared valuable insights into what licensing partners are looking for before they will commit to supporting your IP in the consumer goods business Takeaway: Licensed product represents a great opportunity to extend marketing, brand and revenues Children and parents will pay a premium for branded product, and retailers see value in this Great characters and story lines are the foundations for licensed product success Detail: Ryan Beaird is Marketing and Operations Manager LIMA, representing the trade association for companies actively engaged in kids’ TV brand licensing. He started the session by introducing LIMA – the Licensing Industry Merchandisers Association – and how licensing works. He explained the value…

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July 2016

CMC 2016: Report – Licensing Masterminds

Posted on: Thursday 07 July 2016 10:17am by Gabrielle Smith

Four experts on kids brand licensing from take on the challenge of Mastermind ‘style’ questioning in specialist and general rounds of knowledge.  Susan Bolsover from PenguinRandom house along with Rob Goodchild from Aardman, Stephen Gould from CPLG and Helena Mansell-Stopher from Bulldog discussed the opportunities in the market. Takeaways Try to make products that are 'evergreen' so you can recharge them and bring them back brands need a good story to build on children use media in a way that allows them to cut through the noise and find what they want Detail This session took on the unusual format of the ‘Mastermind’ quiz show and the panel were put to the test by LIMA UK’s own MD Kelvyn Gardner. In testing the ‘experts’ on the…

CMC 2016 Event Reports CPLG helena mansell-stopher kelvyn gardner licensing LIMA Mastermind Report: Licensing Mastermind CMC 2016 rob goodchild stephen gould susan bolsover

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