CMC Exchange @LBF: CMC @LBF 2019: Knowing your consumer – Does the Future look Bright
Moderator Mara Alperin (Wonderbly) Speakers Sam Clough (SuperAwesome) Jelena Stosic (Kids Industries) Duncan Shearer (Seymour Distribution) Nick Richardson (The Insights People) Takeaways Kids have a sense of regret that what we have now will go, but they see the future as bright. How many words are needed before a game becomes worthy? The magazine industry is worth £1 billion, despite the digital age. Mara Alperin of Wonderbly introduced the first session of CMC @LBF 2019 and wanted to know if today’s children saw the future as bright. Sam Clough of SuperAwesome talked about research on the future of shopping with ten to seventeen-year-olds. One view from a twelve-year-old saw a world with no shops, just one app, maybe Amazon. There…
