Blogs tagged "Kids"

July 2017

CMC 2017: Report – Meet The Commissioners: PSBs

Posted on: Friday 07 July 2017 10:27am by Christina Evans

The session began with a presentation by changemaker Yasmin Lodhi: The full session is available here as videos and as podcasts: This session aimed to demystify the Public Service Broadcaster commissioning process – walking the audience through the stages of pitching, development and production for PSB TV shows Takeaway: Each PSB has a different approach to children's coverage, depending on their remit Consider language when pitching to S4C Talk to people and do your research! Detail: Channel 4 First to the floor, Dom Bird, Head of Formats, Music & Education, Channel 4, discussed the fact that C4 do not have any kids' channels currently, raising the question of what the channel is mandated to do. Children’s policy is of course informed…

CMC 2017 CMC 2017 Blog Event Reports C4 C5 Channel 4 Channel 5 children Children's Television CMC CMC 2017 commission Commissioners ITV Kids pitch pitching PSB public service broadcaster S4C

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CMC 2017: Report – I Don’t Need a Role Model – I Just Want to See Me

Posted on: Thursday 06 July 2017 4:17pm by Catherine Trewavas

How are children’s aspirations being influenced by characters they see on screen and in toy shops? Nicki Karet, Managing Director at Sherbert Research, hosted a panel and the topic was hotly debated Takeaway: Brand creators should consider whether they are doing enough to make sure content is diverse, inclusive and open for a young audience Licensing and marketing can have a major impact in terms of profitability, but also can bring limitations when it is too tailored There is an ongoing struggle between commercial return and social impact              Detail: Cato Hunt, Director of Innovation at brand consultancy Space Doctors, stated: “We need to ask what a modern brand should be. The values of younger parents are…

CMC 2017 CMC 2017 Blog Event Reports Children's Media Conference CMC 2017 gender Kids representation Role Models

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July 2016

CMC 2016: Report – The Last Word

Posted on: Thursday 07 July 2016 10:50pm

George the poet has the last word at this year’s CMC, and guest blogger Kerin Kokot was gripped Takeaways Lack of diversity is an issue that clearly needs to be addressed by professionals working across the media sectors Thankfully, lots of really smart people are doing exactly this. This year’s CMC brought many of them together to help the industry become more aware of the importance of being fully inclusive Detail I’m from Cape Town, and attending the CMC for the first time has been an overwhelming delight. The shoulders we rub against here belong to top, global leaders in the children’s media sectors. The knowledge shared in the workshops and sessions is current, relevant, stimulating. If you missed them,…

CMC 2016 CMC Ebulletin Event Reports children CMC CMC 2016 George the Poet inclusivity Kids Media

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CMC 2016: Report – Who Wants to be a Kids’ Millionaire?

Posted on: Thursday 07 July 2016 5:48pm

The highest rating TV shows among children today are formats. From ‘Britain’s Got Talent’ to ‘Great British Bake Off’, kids are viewing in droves. The problem? Nearly all the shows they watch are adult ones. So as these formats take off around the world, delivering big bucks for their rights owners, why aren’t children’s TV producers reaping the same rewards? Guest blogger Val Taylor takes us through the discussion. Takeaways You need passion and perseverance to create a format Look at your existing catalogue for ideas that can be repurposed Kids are already watching big adult shiny formats in droves so you have to be able to have real standout to compete Detail With UK production houses looking to find…

CMC 2016 CMC Ebulletin Event Reports CMC CMC 2016 format Kids reality TV

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CMC 2016: Report – Commissioner Conversations: VoD and OTT

Posted on: Thursday 07 July 2016 11:52am by Oliver Ellis

Children increasingly access content via VOD/OTT. As these services acquire more and make original content, what are they looking for and how can you get involved? Video: [vimeo video_id="174885365" width="700" height="394" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"]   Podcast:   Is there 'New hope' in the SVoD sunny uplands? Guest blogger Oliver Ellis feels the Force... Takeaways Different VOD channels have different content needs but all agreed they no longer need standard amount of eps or running length. Everything is possible The VOD services serve two audiences: Children for content but parents for approval of that content and for safety online. Co-viewing on VOD is a real point of difference To have impact online, content has to be high quality Detail Changemaker, Rich Keith, Chief…

CMC 2016 CMC Ebulletin Event Reports CMC CMC 2016 Kids OTT Sky VoD

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CMC 2016: Report – Swipe Forward

Posted on: Wednesday 06 July 2016 3:48pm by Tom Jordan

Research and insight company The Pineapple Lounge presented its predictions on future patterns of kids’ media consumption, and asked the panel for their response to five different areas of research. Takeaways Kids content producers need to be aware of how Generation Z (today’s kids) and Generation Alpha (tomorrow’s kids) want to consume their media now and in 10 years’ time Traditional gender categorisation will disappear, and the gender of characters will become secondary, not primary Short attention spans are natural to today’s kids, and need to be catered for Families are now cool, and kids value shared family media experiences Strong story-based themes are the way to engage kids with adverts Detail Pineapple Lounge Managing Director Emma Worrollo introduced five…

CMC 2016 Event Reports adverts attetnion span children CMC CMC 2016 consumer digital family gender insight Kids Media research trends tweens

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CMC 2016: Preview – Mind the Gap

Posted on: Wednesday 06 July 2016 10:44am by Dr Jacqueline Harding

Dr Jacqueline Harding introduces a session that considers the ‘gap’ between mindful, calm behaviours among children and their rapid-fire media consumption. What’s best for kids – a fast-food media diet, or should a more slow-cooked meal be served up? Our session throws down the gauntlet to the panel and challenges them to offer solutions that will bring a leisurely smile to us all. Can you have your cake and eat it? Come along and find out. Mike Batt brings his wide-ranging industry experience to the table and will get us all humming to a new tune with the reawakening of the Wombles (yes, they are back!), while Beth Wood will have us all in a state of peace and tranquility…

CMC 2016 Event Previews children CMC CMC 2016 consumption Kids Media

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July 2012

CMC 2012: Meet the Commissiomners: Commmercial

Posted on: Friday 06 July 2012 1:59pm

  Blogged by Tom Webb. Introduced By: David Jenkinson, Editor-in-chief & Managing Director, C21Media Speakers: Louise Bucknole, Programming Director, Disney Channels UK & Ireland. Beth Gardiner, VP Production & Development, Disney Junior, EMEA Anthony Lukom, VP and MD UK and Ireland, Turner Broadcasting Anthony Lukom's Presentation available for download Jamila Metran, Programme Manager CITV Jamila Metran's presentation available for download Tim Patterson, VP Scheduling, Nickelodeon UK After meeting the commissioners of the commercial arm of children’s television, it’s impossible not to feel excited about what the future holds. With bundles of energising new commissions and acquisitions, and some old faces including Winnie the Pooh and Teenage Mutant Hero Turtles, this high profile panel certainly had much to show off and…

CMC 2012 Event Reports Cartoon Network CITV Commissioners Disney Kids Nickelodeon

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