CMC 2016: Report – Apps: Standing Out from the Crowd
Playfulness, design, UX and marketing are the foundations upon which kids apps are built. Why are some standout successes whilst others fail? Takeaways Understand your target age range by testing early. Ask yourself 'What do kids want from apps?' Consider that between 80 to 90% of all downloaded apps are used once and then deleted. Keep it simple. Keep and eye on what others are doing BAFTA award winning Creative Director and Designer Darren Garrett warned that whilst many apps end up in ‘the digital dustbin’, there is the ‘elusive magical 20 per cent’ that do not, and go on to be very successful. The panel took a look at the crowded marketplace of kids’ apps to discover what…
