CMC 2016: Report – Licensing Masterminds
Four experts on kids brand licensing from take on the challenge of Mastermind ‘style’ questioning in specialist and general rounds of knowledge. Susan Bolsover from PenguinRandom house along with Rob Goodchild from Aardman, Stephen Gould from CPLG and Helena Mansell-Stopher from Bulldog discussed the opportunities in the market. Takeaways Try to make products that are 'evergreen' so you can recharge them and bring them back brands need a good story to build on children use media in a way that allows them to cut through the noise and find what they want Detail This session took on the unusual format of the ‘Mastermind’ quiz show and the panel were put to the test by LIMA UK’s own MD Kelvyn Gardner. In testing the ‘experts’ on the…
