Blogs tagged "IP"

July 2019

CMC 2019: Report – Clicks and Mortar: The New Retail Space

Posted on: Wednesday 03 July 2019 11:30pm by Michelle Jones

This panel discussed the way in which merchandising, the retail space and the licensing industry is adapting to the digital disruption it's facing.  With a seismic shift in the retail environment as 60% of purchases are now online - which has grown from 20% in 2017 - how are brand owners today creating new consumer product stories by developing their own direct-to-consumer platforms for the paying audience? Takeaway: We need to look at consumers (millennial parents) and where they want to shop. The more IP owners can demonstrate their products are wanted by consumers -  the better placed they are to get into traditional retail landscapes. Licensing spikes are coming from non-traditional TV content now (such as gaming - e.g.…

CMC 2019 CMC 2019 Blog CMC 2019 Reports CMC Ebulletin Event Reports app consumer digital technology Distribution IP licensing Merchandise online platforms retail SVOD trend

Continue reading >

CMC 2019: Report – Stream if You Wanna Go Faster

Posted on: Wednesday 03 July 2019 3:27pm by David Hodgson

The session began with a presentation by Changemaker Dan Laws, from Youth Politics UK, which offers young people training and opportunities to discuss issues with high profile decision makers. Session: With an expert panel, comparing and contrasting Netflix, Amazon, YouTube and the rest, this session looked at their business models, and explored aspects of customer acquisition and retention strategies in a lively and highly informative session which did not disappoint. Takeaway: SVOD's sole focus is on content that can help them increase and retain subscription, nothing else matters to them. Netflix and Amazon are doing less in-house originals now, but are not necessarily commissioning more from indies as a result, preferring to acquire already established IP. Unless you have an…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports Amazon Global international IP market Netflix Rights Streaming SVODS YouTube

Continue reading >

July 2018

CMC 2018: Report – De-risk

Posted on: Saturday 14 July 2018 5:29pm

This session, hosted by Gareth Cotton from La Playa, broke down the easiest ways to protect against copyright infringement, as well as intellectual property and libel issues. Takeaway This session covered: ·     Risks companies face on a daily basis ·     Legal implications ·     Insurance of these risks Detail Sunny Kang from Nine Lives Media explained some of the challenging risks he had to consider and deal with on a number of projects. The first project discussed was 'Learning to Fly', a documentary about air cadets flying for the first time. Around the time of filming there was a near collision in which a photographer and pilot were flying and the camera fell out of the photographer's hands, causing the pilot to make…

CMC 2018 CMC 2018 Blog Event Reports Copyright Defamation Insurance IP Law privacy Risk

Continue reading >

CMC 2018: Report – Steps to Retail Success

Posted on: Saturday 07 July 2018 12:29pm by Simon Bor

Sarah Fletcher (Maximum Licensing) asked the question: 'Is it tough for new IP to break through?' Takeaway: • Amazon must help to police licensing better. • Licensed products help reluctant readers get a book in their hands. • Licensing is not about exploiting but extending a property. Detail: Ian Wickham (Licensing Link Europe) was first to answer. 'Yes, it is difficult for new IP to break through'. With major retailers going and others in trouble, the market place is tough. Consolidation is a further problem, the proposed merger of Sainsburys and Asda especially. It’s the discounters who can be used to launch products now, as Warners have with Lidl and Aldi. ‘It’s tough at the moment but you have to…

CMC 2018 CMC 2018 Blog Event Reports IP licensing Product retail toys

Continue reading >

CMC 2018: Report – Birthday Brands

Posted on: Friday 06 July 2018 10:13pm by Gabrielle Smith

Takeaway: Enjoyable and recognisable brands are usually those that are also trusted by parents. It is important to constantly strive for new ways to make audiences laugh and do appropriate market research to find out what children today want. Brands that stand the test of time are ones that can keep using their characters but are willing to be contemporary. Detail: Today’s panel invited conversation and of course, a celebration of three British brands that are famous for their longevity on and off screen. For decades, iconic characters like Thomas the Tank Engine and Friends, the Beano Studios and Sooty and Co have entertained the nation’s children, our parents and us, thereby producing a truly intergenerational audience. But today’s big…

CMC 2018 CMC 2018 Blog Event Reports Anniversary Beano Birthday brand Dennis the Menace Heritage IP Sooty and Co Thomas and Friends

Continue reading >

CMC 2018: Report – Commissioner Conversations: Branded Content

Posted on: Thursday 05 July 2018 9:44pm by Cate Zerega

Takeaway: Do your brand homework. New IP has to fit with the brand voice to make an impact. Think more kid - qualitative child research is at the forefront of Beano Studios.  CMC Changemaker Femi Owolade-Coombes said it best: the future is inclusive and collaborative. Detail: Moderator, TV presenter Nigel Clarke, kick-started the conversation asking his panel about the opportunities for content creation. Hasbro’s Finn Arnesen seeks IP internally and externally that fits a global audience and has strong merchandise potential. The other end of the spectrum is Gina Costelloe with Lego. Lego’s content focus for the last ten years serves to amplify the Lego play system. On the digital front, Hayley Granston of Beano Studios seeks IP that matches the…

CMC 2018 CMC 2018 Blog CMC Ebulletin Event Reports IP Linear platforms trends YouTube

Continue reading >

CMC 2018: Report – Focus On Working With China

Posted on: Thursday 05 July 2018 12:49pm

Takeaway: The Chinese market does not have the same content-first approach as other territories – IP is key. Contracts are vital in the Chinese market. Localisation is important for Chinese audiences. Detail: Tony Humphries, Screen Specialist at the Department for International Trade, introduced the session by detailing one of the key differences between the UK and Chinese markets – in the UK system there is a focus on content first, whereas the Chinese market has a large focus on building brands and exploiting IP. Olivier Dumont, President of Family and Brand at Entertainment One, also has experience with the IP-driven Chinese Market. When they took one of their top properties, Peppa Pig, which is over 15 years old, to China, they…

CMC 2018 CMC 2018 Blog Event Reports brands china culture IP Markets Media

Continue reading >

CMC 2018: Report – Bagging a Book Deal

Posted on: Wednesday 04 July 2018 3:08pm by Joseph Channon

Do you have a brand or license that you believe is perfect for a children's book? Find out what publishers are really looking for from our expert panel. Takeaway: • Whilst an IP can be attractive to publishers due to the promise of a built-in audience, the key thing that appeals is a passionate pitch and a strong polished idea. • A style guide will be essential in showing how your IP can translate into a book. • Approximately 15% of published material in a year will be a licensed product. Detail: John Lomas-Bullivant (Kickback Media) introduced a panel from both the publishing and IP owner sides of the licensed publishing business. Throughout the session there was a recurring theme…

CMC 2018 CMC 2018 Blog Event Reports books IP licensing publishing

Continue reading >

July 2017

CMC 2017: Report – Beyond Survival: Growing your Business and Making Money

Posted on: Friday 07 July 2017 6:23pm by Amy King

This session explored some of the industry’s success stories, as business leaders and investors discuss how they have taken their companies through the tricky growth stage to develop the strategies and raise the investment in today’s difficult marketplace Takeaway: It pays to plan for the future Look for the best compromise between financing and retaining rights Listen to professionals and be open minded Detail: Co-founder and CEO of Gigglebug Entertainment Anttu Harlin, who is based in Helsinki, produces games and animation that is focused on creating positive content for kids. However, Anttu also wants to capture the idea of asking some of the more difficult questions about money: money enables better content, something that both company and entrepreneur requires equally. Some…

CMC 2017 Blog advice animation business collaboration commissioning finance funding games Investment IP

Continue reading >

CMC 2020 Online Patron Sponsors

View all sponsors

Sign up for our e-bulletin

  • This field is for validation purposes and should be left unchanged.