CMC 2016: Report – Swipe Forward
Research and insight company The Pineapple Lounge presented its predictions on future patterns of kids’ media consumption, and asked the panel for their response to five different areas of research. Takeaways Kids content producers need to be aware of how Generation Z (today’s kids) and Generation Alpha (tomorrow’s kids) want to consume their media now and in 10 years’ time Traditional gender categorisation will disappear, and the gender of characters will become secondary, not primary Short attention spans are natural to today’s kids, and need to be catered for Families are now cool, and kids value shared family media experiences Strong story-based themes are the way to engage kids with adverts Detail Pineapple Lounge Managing Director Emma Worrollo introduced five…
