Takeaway: Enjoyable and recognisable brands are usually those that are also trusted by parents. It is important to constantly strive for new ways to make audiences laugh and do appropriate market research to find out what children today want. Brands that stand the test of time are ones that can keep using their characters but are willing to be contemporary. Detail: Today’s panel invited conversation and of course, a celebration of three British brands that are famous for their longevity on and off screen. For decades, iconic characters like Thomas the Tank Engine and Friends, the Beano Studios and Sooty and Co have entertained the nation’s children, our parents and us, thereby producing a truly intergenerational audience. But today’s big…
Blogs tagged "Heritage"
CMC Update 24 November 2022 - More Kidscreen Pre-Briefing Speakers, Audio Sessions now on YouTube...
CMC Update 10 November 2022 - Speakers for Kidscreen Pre-Briefing Announced, Metaverse VOD and more