Blogs tagged "Guinness World Records"

July 2019

CMC 2019: Report – Cultivating Community

Posted on: Friday 05 July 2019 8:52am

This panel focused on the pivotal importance of the relationships between fans and brands, with a broad range of speakers. Moderated by Joshua Davidson, the focus was all about ideas to inspire and engage with brand-loyal audiences. Takeaway: Build a relationship with your fans. Allowed fans to feel like they have a voice, and they are being heard. Know your audience. Detail: Dan Berlinka began the session with an interesting case study on 'Dixi'; an interactive fictional social platform allowing user interaction only through moderated comments. Kids engaged as if the characters were real, talking as though they were friends. An element of self-moderation within the community began to emerge as users realised that certain types of comments would be…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports #TCMC CMC 2019 Dixi Guinness World Records Warrior Cats

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