Blogs tagged "fundamentally children"

July 2016

CMC 2016: Report – Connected Toy Story

Posted on: Thursday 07 July 2016 4:43pm by Gabrielle Smith

This session looked at the current landscape for connected toys, discussing products with their creators and asking questions regarding value, interactivity and digital products of the future Takeaway The connection between toy space and the future of the physical digital product needs exploring We need to understand why toys are so valuable to the child’s own experiences of education and play Detail: Maurice Wheeler from The Big Little Partnership brought a panel of four experienced creators and consultants together to talk about connected toys and their story. In thinking through the current landscape of connected toys and what is going on in this area, the conversation ranged across ages and play patterns, to the educational and emotional engagement of the digital and…

CMC 2016 CMC Ebulletin Event Reports Alex Wiltshire CMC CMC 2016 Connected Toy Story CMC2016 Connected Toys Fabulous Beasts fundamentally children Lucy Gill Mathas Petrikas Osmo Tiggly Math toy toys Vai Kai

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CMC 2016: Report – Apps: Standing Out from the Crowd

Posted on: Thursday 07 July 2016 9:48am by Gabrielle Smith

  Playfulness, design, UX and marketing are the foundations upon which kids apps are built.  Why are some standout successes whilst others fail? Takeaways Understand your target age range by testing early.  Ask yourself 'What do kids want from apps?' Consider that between 80 to 90% of all downloaded apps are used once and then deleted. Keep it simple.  Keep and eye on what others are doing BAFTA award winning Creative Director and Designer Darren Garrett warned that whilst many apps end up in ‘the digital dustbin’, there is the ‘elusive magical 20 per cent’ that do not, and go on to be very successful. The panel took a look at the crowded marketplace of kids’ apps to discover what…

CMC 2016 Event Reports Apps Apps: Standing out from the Crowd CMC 2016 Becky Palmer Darren Garrett fundamentally children George Jurgens kids' app Lucy Gill night zoo keeper Paul Hutson the good app guide

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