Blogs tagged "Figures"

July 2018

CMC 2018: Report – If we can’t Measure it, how can we Manage it?

Posted on: Thursday 05 July 2018 3:54pm by Cate Zerega

Takeaway:     Kids don’t see their viewing as fragmented because they are adept at navigating to get to the programming they want.     Visual appeal, ease and the impact of voice as interface are all important factors in the future of children’s programming.     Qualitative data is immeasurably important to capture the child’s television experience. Detail: How do you capture children’s cross-platform viewing habits? Moderator Matthew Macaulay of MTM began by asking the panelists what the current data tells. Turner Broadcasting’s John Conlon says a more tablet-like experience provides a gateway to other services and devices. He said investment in good interfaces is important. Emily Keaney of Ofcom challenged the tendency to talk about TV as being replaced by…

CMC 2018 CMC 2018 Blog Event Reports Figures platforms Tablets technology

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