CMC 2018: Report – If we can’t Measure it, how can we Manage it?
Takeaway: Kids don’t see their viewing as fragmented because they are adept at navigating to get to the programming they want. Visual appeal, ease and the impact of voice as interface are all important factors in the future of children’s programming. Qualitative data is immeasurably important to capture the child’s television experience. Detail: How do you capture children’s cross-platform viewing habits? Moderator Matthew Macaulay of MTM began by asking the panelists what the current data tells. Turner Broadcasting’s John Conlon says a more tablet-like experience provides a gateway to other services and devices. He said investment in good interfaces is important. Emily Keaney of Ofcom challenged the tendency to talk about TV as being replaced by…
