Blogs tagged "family"

July 2019

CMC 2019: Report – Research 7 & 8

Posted on: Thursday 04 July 2019 11:33am by Vanisha Sumboo

Research 7 & 8 put representations of gender, family and friendships under the lens across two research panels. Takeaway: Male representation is dominant - both on screen and off screen. Gender imbalance continues to be an issue that needs to be addressed. Young people rate their families highly but become frustrated at the amount of time parents spend online. Gaming and social media give opportunities to communicate with friends and is part of the fun gaming. Friendship and family relationships can be enhanced through communication online. Detail: Following a study conducted by IZI (International Central Institute for Youth and Educational Television) into gender and diversity representation 10 years ago, Dr Lynn Whitaker presented her 2018 research which analysed 300 hours…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports childrens media research diversity family gender research

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November 2016

Manimation 2016: Report – Presentation 3: TV and related media in the lives of UK pre-schoolers

Posted on: Thursday 17 November 2016 5:17pm by Helen Dugdale

Speaker: Fiona Scott, University of Sheffield Takeaway:  The traditional belief is that when preschool children consume TV and related content it is a solitary and sedentary experience – but the truth is parents tend to watch TV with, and engage with, their young children. Detail: Fiona’s research focuses on the lives of eight pre-schoolers and their families living in mixed households across Sheffield. Fiona showed footage of her research subjects. On the video, children were seen to be keen to do other thing while watching their favourite shows; colouring, talking about the content and often dancing and singing. The young children also take what they’ve learnt on screen and play it out as a game later. Plus, pre-schoolers tend to use their understanding of…

Manimation 2016 Event Reports Manimation Blog children CMC entertainment family Manimation pre school research TV

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July 2016

CMC 2016: Report – Green Shoots in Children’s and Family Films

Posted on: Friday 08 July 2016 1:33am by Zarin Virji

The session illustrated strategies of making children’s and family films outside the studio system Takeaways A dearth of lower- and mid-budget family fare films in the UK as the film industry is risk-averse The British film industry, including big studios, is supportive of Indie films Indie films can gain funding and audience interest through release at festivals and school screenings, tie-ups with book publishers and the making of shorts Detail Nicole Carmen-Davies, UK Indie Producer, defined ‘family films’ as films which depict a beautiful world that children can relate to. Such films need to be aesthetically layered so that they appeal not only to the targeted age group but to a wider audience. These films must inspire child-like wonder in…

CMC 2016 Event Reports CMC CMC 2016 family family film film

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CMC 2016: Report – Swipe Forward

Posted on: Wednesday 06 July 2016 3:48pm by Tom Jordan

Research and insight company The Pineapple Lounge presented its predictions on future patterns of kids’ media consumption, and asked the panel for their response to five different areas of research. Takeaways Kids content producers need to be aware of how Generation Z (today’s kids) and Generation Alpha (tomorrow’s kids) want to consume their media now and in 10 years’ time Traditional gender categorisation will disappear, and the gender of characters will become secondary, not primary Short attention spans are natural to today’s kids, and need to be catered for Families are now cool, and kids value shared family media experiences Strong story-based themes are the way to engage kids with adverts Detail Pineapple Lounge Managing Director Emma Worrollo introduced five…

CMC 2016 Event Reports adverts attetnion span children CMC CMC 2016 consumer digital family gender insight Kids Media research trends tweens

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