CMC 2018: Report – Put It Down To Experience
How do real-world experiences engage children and enhance a brand's relationship with its audience? Four different approaches to the new emerging experience economy. Takeaway: • Consumers are increasingly looking for experiential events rather than products. • An experience can be a powerful brand enhancing tool for some companies or the entirety of the brand for others. • Inclusivity for the entire family is very important for the current generation, who value building memories with their family as much as they value the experiences themselves. Detail: This session covered four extremely different businesses and the experiential events that they offer for kids. Virginia Monaghan began by talking through the live events that Nickelodeon offer in the UK. Slimefest is a combination…
