CMC 2016: Report – Making It Live
What do you need to create content within the live space? This session explored the benefits of brand extension in the live event space and how successful you can be at attracting a children’s audience away from the screen and into the real world Takeaway Live event spaces are an important and exciting sector of the industry for new and original content Power of a strong brand and finding a form of measurable success that excites the intended audience is key Know your level of risk Detail As well as being highly informative, this session was a lively and thoughtful conversation that really covered all bases. From brand extension and live event spaces, to creating and providing interactive role-play opportunities,…
