Blogs tagged "educational"

July 2019

CMC 2019: Report – Commissioner Conversations BBC

Posted on: Wednesday 03 July 2019 8:42pm by Sarah Darling

Changemaker Alvin Owusu is a highly inspirational 18-year-old who uses his disadvantaged background as a driver to help young people through The Advantage Group. His aim is to demonstrate to businesses that diversity is not charity, but in fact, good business sense, using Stormzy as an example of how this can work. Through his outreach he aims to help change 2000 young lives for the better. Takeaway: Mantra for BBC Children's:  ‘Making the good popular and the popular good’. Will commission good quality content that aims to instruct but also entertain. Using influencers in a way that doesn’t shoehorn them into an awkward format. BBC Education is restructuring- bringing Bitesize and Education together. Detail: The session opened with Helen Foulkes…

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July 2018

CMC 2018: Report – Put It Down To Experience

Posted on: Thursday 05 July 2018 12:16am by Joseph Channon

How do real-world experiences engage children and enhance a brand's relationship with its audience? Four different approaches to the new emerging experience economy. Takeaway: • Consumers are increasingly looking for experiential events rather than products. • An experience can be a powerful brand enhancing tool for some companies or the entirety of the brand for others. • Inclusivity for the entire family is very important for the current generation, who value building memories with their family as much as they value the experiences themselves. Detail: This session covered four extremely different businesses and the experiential events that they offer for kids. Virginia Monaghan began by talking through the live events that Nickelodeon offer in the UK. Slimefest is a combination…

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July 2017

CMC 2017: Report – Play to Learn or Learn to Play?

Posted on: Monday 10 July 2017 11:52am by Tyler McRae

The full session is available here as a podcast: Emma Cooper led the open talk on the educational side of gaming and what this can do for the future of education. Takeaway: There is a demand for quality educational games Government needs to invest more in other creative ways of learning Newer technologies can lead to greater exposure for educational gaming Detail: Ever since the closing of BBC Jam, the independent side of the e-learning industry had lost money and confidence in gaming with educational purposes. With new developments being made to help bridge the gap, is this helping to rekindle a student’s love of learning with a love of gaming. It is now a crowded market for casual games,…

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