Blogs tagged "Distribution"
This panel discussed the way in which merchandising, the retail space and the licensing industry is adapting to the digital disruption it's facing. With a seismic shift in the retail environment as 60% of purchases are now online - which has grown from 20% in 2017 - how are brand owners today creating new consumer product stories by developing their own direct-to-consumer platforms for the paying audience? Takeaway: We need to look at consumers (millennial parents) and where they want to shop. The more IP owners can demonstrate their products are wanted by consumers - the better placed they are to get into traditional retail landscapes. Licensing spikes are coming from non-traditional TV content now (such as gaming - e.g.…
The lively panel was comprised of Josh Scherba, DHX Media - a super producer/distributor/broadcaster behind online streaming service Wildbrain, Dominic Gardiner, Jetpack Distribution - a service-focused boutique distributor, Colin Williams, Sixteen South - a large animation studio with ambitions to have their shows seen by every child in every home in every country and Nigel Pickard, TRX - a trading platform for programme buyers and sellers. Nigel advises “think eBay but more sophisticated”. Takeaway: Kids distribution has always been tough. Distribution is a thing of the future, not the past. Only five years ago, US was controlled by Disney, Nickelodeon and Cartoon Network. Detail: The chair, PACT’s John McVay, kicked off by asking if the kids distribution business is more…
CMC Update 23 November 2020 - Pre-Kidscreen Briefing Event By CMC,UK@Kidscreen Register Now.
CMC Update 16 November 2020 - UK@Kidscreen Deadlines Approach, ABC By CMC Content Still Available