Blogs tagged "digital"

July 2019

CMC 2019: Report – Merging Digital and Physical Experiences 

Posted on: Saturday 06 July 2019 10:51pm by Helen Dugdale

Merging Digital and Physical Experiences was a friendly and informal panel discussion looking at the way real-world play and digital play are now entwined. The panel discussed how to help some parents to overcome their resistance to the world of digital as it is now linked to many of their children’s toys. The panel explored the challenges, possibilities and experiences of working in this space. Takeaways: Children use coding to come up with real-world problems and digital solutions A big challenge is communicating to parents that digital isn’t evil. 70% of girls are more interested in learning to code which is a pattern replicated around the world. Detail:  To kickstart the hour, moderator Laerke Vindahl asked the panel: “Playing in the real world always…

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CMC 2019: Report – Resetting the moral compass

Posted on: Wednesday 03 July 2019 11:47pm by Jenny Kane

In April 2019, the Department for Culture, Media and Sport published the White Paper on “online harms”. This session questioned whether we are finally resetting the dials on the internet to make it truly friendly for children and families. Considering high-profile cases, such as the tragic death of Molly Russell, the White Paper demonstrates the a governmental responsibility to safeguard the activity of children within their 'digital playground'. However, as the panel clearly expressed, the protection of children online cannot rely solely on government policy. Content producers, brands, parents, schools and the platforms themselves all have a part to play.   Takeaway: 400 hours of content are uploaded to YouTube every minute. "Children won’t 'jump-ship' on their favourite platforms and…

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CMC 2019: Report – CMC Skillbuilder Bible & Pitch

Posted on: Tuesday 02 July 2019 11:45pm by Helen Dugdale

With a team of industry gurus to guide our delegates through the tricky but essential world of crafting the perfect pitch, there was talk of whether bibles were even still ‘a thing’. In this round-table format, delegates could discuss their ideas and get honest and workable feedback from those that know best. Takeaway: Keep your pitch brief and do your research. Believe in your project. Aim for the follow up/next. A bible isn’t essential - it’s all about the idea. Detail: With a strong team of sixteen children’s media gurus ready and waiting to share their top tips - advice on what needs to be in an outstanding pitch, as well as the ideas to include in a bible were…

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CMC 2019: Report – Playground 

Posted on: Tuesday 02 July 2019 4:49pm by Jess Percival

From the 25th June until the 7th July 2019, the Site Gallery becomes Playground - a free interactive exhibition for those aged 5-12 years (but everyone is welcome to join in!). This year’s theme is Game/Changers showcasing several iconic toys and games reimagined in exciting forms that encourage participation, teamwork and having a lot of fun! Takeaway: The core focus of Playground is to combine physical and digital play. Everything is suitable for a variety of ages, and can help bring young and old together. Each exhibit combines recognisable elements with new and exciting interactions. Detail: Will Hurt’s Abstract Playground: AP1 is an interactive, engaging, abstract audiovisual scene using geometry of physical sites to re-present local architecture and landscape. The interesting style…

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June 2019

CMC 2019: Preview – Merging Digital and Physical Experiences

Posted on: Sunday 16 June 2019 11:22pm by Tine Knudsen

Wednesday 3rd July 2019, 17:00 - 18:00 HUBS Common Room Over the years, CMC has seen a lot of exciting products that merge digital and physical experiences with the purpose of creating engaging play and education for children. And now many of these are out in the market along with large numbers of products that now integrate physical and digital play. Some wow us, while others leave us questioning the need for either the digital or physical part of the experience. My work at Funday Factory has been rooted in engaging people in the digital space, but often our inspiration comes from physical products and an interest in the tactile. Having ben involved in the development connected toys in the…

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November 2018

Manimation 2018: Report – Welcome and Keynote

Posted on: Tuesday 13 November 2018 7:00pm by Helen Dugdale

What is the future of the business of animation? Olivier Dumont from Entertainment One shared the secret ingredients of what made 'Peppa Pig' and 'PJ Masks' the massive international brands that they are today. The Secret of 'Peppa Pig': 'Peppa Pig' went from simple sketch to an international smash. The five minute shows are easily digestible with a strong sense of humour running through each episode. The humour stays with the audience long after they have grown out of other pre-school shows. Humour in preschool is rare, so it is the secret to Peppa Pig’s success. The stories deal with the family unit making it relevant to any kids anywhere in the world. When broadcasters aired the shows back-to-back it caused…

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Manimation 2018: Report – SODA

Posted on: Monday 12 November 2018 9:07pm by Catherine Trewavas

Takeaway: Manchester Metropolitan University is opening a new school of digital arts, named SODA The school will provide an interdisciplinary approach to media education that will serve the needs of the industry The school aims to close the skills gap and prepare the next generation for careers in a variety of specialisms including UX design, sound, animation, filmmaking and more Detail: In 2021, Manchester Metropolitan University (MMU) will be opening SODA - a new £35 million School of Digital Arts. Paul Bason from the university explained how the new building has been designed to respond to future changes in technology so that it can develop over time. He said that the school will progress and provide an interdisciplinary approach to…

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July 2018

CMC 2018: Report – Creative Keynote: Baroness Beeban Kidron OBE

Posted on: Wednesday 04 July 2018 10:44pm by Gabrielle Smith

Changemaker and award-winning performance poet Jay Hulme introduced tonight's Creative Keynote with an honest and inspirational plea for breadth of inclusivity, understanding and empathy for all. Jay’s performed poetry came from personal experiences of what it is like to grow up transgender, and how different an experience that might have been in an accepting and tolerant society. Keynote Takeaway: ·      Those in charge do not always have your best interests in mind ·      In order to create the stories that are needed, our greatest role is to step aside for others ·      It is not how you use a camera, but what you use it for Detail: Baroness Beeban Kidron OBE is the Founder and Chair of 5Rights…

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July 2017

CMC 2017: Report – Play to Learn or Learn to Play?

Posted on: Monday 10 July 2017 11:52am by Tyler McRae

The full session is available here as a podcast: Emma Cooper led the open talk on the educational side of gaming and what this can do for the future of education. Takeaway: There is a demand for quality educational games Government needs to invest more in other creative ways of learning Newer technologies can lead to greater exposure for educational gaming Detail: Ever since the closing of BBC Jam, the independent side of the e-learning industry had lost money and confidence in gaming with educational purposes. With new developments being made to help bridge the gap, is this helping to rekindle a student’s love of learning with a love of gaming. It is now a crowded market for casual games,…

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CMC 2017: Report – Kindfulness

Posted on: Thursday 06 July 2017 1:57pm by Gabrielle Smith

The full session is available here as a podcast: A huge topic on the minds for kids’ media professionals today – how can we get kindness on the cards? Producers and media industry experts discuss the ways kindness, empathy and respect can make their mark on children’s media content Takeaway: Teaching children to be resilient, respectful and kind to each other is more important than ever – TV and pro-social gaming is a way to do this Imbuing content for kids with messages to bolster core emotional and life skills, at home and at school, is important It's crucial to not only raise tolerance and diversity issues to engage children, but the same also needs to happen with their parents/guardians.…

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CMC 2017: Report – Attention Seekers

Posted on: Wednesday 05 July 2017 11:45pm by Lyndsey Smith

What do the digital native 10-16 years want these days and how must today's producers develop their content accordingly? Takeaway: The audience between the ages of 10 and 16 are the toughest to capture It's important to use many platforms – linear TV is not the primary platform for this age group Listening to the audience is key – they know what they want and need from content Detail: “No audience is as tough to capture as tweens and teens,” said David Kleeman, SVP of Global Trends and Dubit. Exploring how the panel are managing to do this, Newsround editor, Lewis James explained how they are changing the way that content is produced. He illustrated his points with juxtaposing examples – the…

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CMC 2017: Report – Deciphering the Data Puzzle

Posted on: Wednesday 05 July 2017 11:26pm by Catherine Trewavas

Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…

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CMC 2017: Report – Play Patterns in Digital

Posted on: Wednesday 05 July 2017 5:19pm

Child development doesn’t change, but its context does. In a digital world, playthings have taken new virtual forms but how are digital toys changing existing play patterns? Experts give some insight on relationships between physical to digital play Takeaway: Digital playthings are an evolution rather than a revolution – “It is mimicry of what we know until it becomes something new” (Jais Holm Christensen’s presentation) Leave place for the child’s imagination and discovery rather than dictating a linear play pattern For a successful transition to digital, a brand needs to start from its essence, mission or values, understand the relationship with the children and parents, and only then look at the digital component expansion Detail: David Kleeman, SVP at Dubit,…

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CMC 2017: Report – So Over Unboxing – What’s Next?

Posted on: Wednesday 05 July 2017 4:54pm by Sid Sloane

The full session is available here as a podcast: Guest blogger Sid Sloane puts his slant on the experts’ view of what the next big thing in digital will be. Takeaway: The best way to prepare for ‘what’s next’ is to be clear about where you, and your audience, fit into the digital world Digital will always be a two-way process The future is now! Detail: Just lately my mantra has been don’t dwell on anything be present, which takes a lot of in-the-moment thinking. So when it comes to the question ‘what next?’, the answer is now. It takes a lot of now to be present. The now is exactly what our panel of committed content providers who formed an…

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CMC 2017: Report – IP 360

Posted on: Wednesday 05 July 2017 3:40pm

This session used real-world case studies to explore why some IP succeeds and some does not in today's 360 landscape. By Guest Blogger Craig Hill Takeaway: There is no one 'magic bullet'; success in 360 comes from attention to detail across a wide range of disciplines including planning, finance, asset management, audience research, platform understanding, development timelines A deep understanding of the child's view of the brand, the storyline and characters is essential to be able to bring them to life in different ways on each platform, playing to the strengths of each It is important to have a deep understanding of children's play patterns and styles of interaction, and use each platform in the right way to match them…

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CMC 2017: Report – Tuesday Workshop: Open to Virtual?

Posted on: Tuesday 04 July 2017 5:37pm by Tyler McRae

A hands- and head-sets-on workshop on getting to grips with the world of virtual – and how to use it to create good content. Takeaway: Creative storytelling is in high demand for the VR industry. Small techniques from non-creative sectors are crucial in immersive design. The market for children’s virtual reality is in high demand. Detail: Moderators Ray Maguire and Alison Norrington expressed from the get-go that VR is an ever-growing technology. Brands like Playstation, Oculus and HTC are funding further development of stereoscopic cameras and pinpointing tracking technology. In order to become a successful virtual reality company, Ray explained how a typical business model should base itself around two areas: price of equipment, and the output of content and…

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CMC 2017: Report – Playground

Posted on: Tuesday 04 July 2017 4:16pm by Gabrielle Smith

and Catherine Trewavas Based at Cantor Gallery, the Playground is open to all. An interactive digital art exhibition featuring cutting edge digital technology – mixing play and interaction for children (and big kids too)! Games, apps, toys and even VR to immerse oneself in. Takeaways Projects focused on enhancing digital skills and encouraging emotional development. Games to promote creative thinking and problem solving. Explore paper craft cityscape through interactive 360 virtual reality headset. With free admission to all, the Playground is a component of the Children’s Media Conference you won’t want to miss. Carefully curated to showcase some of the UK’s leading artists, innovators and developers – this exhibition is interactive digital art that will spark your imagination. With so much…

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July 2016

CMC 2016: Report – Swipe Forward

Posted on: Wednesday 06 July 2016 3:48pm by Tom Jordan

Research and insight company The Pineapple Lounge presented its predictions on future patterns of kids’ media consumption, and asked the panel for their response to five different areas of research. Takeaways Kids content producers need to be aware of how Generation Z (today’s kids) and Generation Alpha (tomorrow’s kids) want to consume their media now and in 10 years’ time Traditional gender categorisation will disappear, and the gender of characters will become secondary, not primary Short attention spans are natural to today’s kids, and need to be catered for Families are now cool, and kids value shared family media experiences Strong story-based themes are the way to engage kids with adverts Detail Pineapple Lounge Managing Director Emma Worrollo introduced five…

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CMC 2016: Report – Playground

Posted on: Tuesday 05 July 2016 5:01pm by Kate Hilton

It's fun and games all week in the Playground – the free interactive digital art exhibition for children. This year a truly exciting exhibition called ‘Playground’ is being held in the Site Gallery to run alongside the CMC. Although designed with children aged 5-12 in mind, it really is a chance to play for both children and adults alike, and is filled with games, toys, apps and digital art. One of the main attractions is Dubit’s virtual reality room. Wearing a headset and headphones you can explore a Fairy Garden using wands to interact with the magical landscape. Participants of all ages can immerse themselves in this activity, but, if you don’t want to try it out, watching others get…

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CMC 2016: Report – Volunteers’ Career Guidance Session

Posted on: Tuesday 05 July 2016 12:17am by Oliver Ridgeon

Over 80 students and young people from the industry make up the CMC volunteer team.  You'll see them everywhere in their yellow tee-shirts. They're from a wide variety of institutions across the county, including Edinburgh, Leeds, Sheffield, Hallam, Nottingham, Lincoln, De Montford Leicester, Manchester, Brighton and Sussex. On Monday 4 July they were all briefed, given their CMC business cards, assigned their tasks and went to a career tips session organised by recently graduated Oli Ridgeon. Takeaway There’s no set path or hard and fast rules to get into children’s media, but there are certain attributes that can help you along the way, including: Persistence Willingness Having a positive attitude and a willingness to be helpful, and listen Taking rejection in your stride…

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