Blogs tagged "digital toys"

July 2017

CMC 2017: Report – Play Patterns in Digital

Posted on: Wednesday 05 July 2017 5:19pm

Child development doesn’t change, but its context does. In a digital world, playthings have taken new virtual forms but how are digital toys changing existing play patterns? Experts give some insight on relationships between physical to digital play Takeaway: Digital playthings are an evolution rather than a revolution – “It is mimicry of what we know until it becomes something new” (Jais Holm Christensen’s presentation) Leave place for the child’s imagination and discovery rather than dictating a linear play pattern For a successful transition to digital, a brand needs to start from its essence, mission or values, understand the relationship with the children and parents, and only then look at the digital component expansion Detail: David Kleeman, SVP at Dubit,…

CMC 2017 CMC 2017 Blog Event Reports child development children's media CMC digital digital toys

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