Blogs tagged "digital media"

July 2017

CMC 2017: Report – Deciphering the Data Puzzle

Posted on: Wednesday 05 July 2017 11:26pm by Catherine Trewavas

Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…

CMC 2017 CMC 2017 Blog Event Reports audiences children's media consumption date devices digital digital media online privacy safety trends

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CMC 2017: Report – So Over Unboxing – What’s Next?

Posted on: Wednesday 05 July 2017 4:54pm by Sid Sloane

The full session is available here as a podcast: Guest blogger Sid Sloane puts his slant on the experts’ view of what the next big thing in digital will be. Takeaway: The best way to prepare for ‘what’s next’ is to be clear about where you, and your audience, fit into the digital world Digital will always be a two-way process The future is now! Detail: Just lately my mantra has been don’t dwell on anything be present, which takes a lot of in-the-moment thinking. So when it comes to the question ‘what next?’, the answer is now. It takes a lot of now to be present. The now is exactly what our panel of committed content providers who formed an…

CMC 2017 CMC 2017 Blog Event Reports audience BBC children's media CMC digital digital media Media production social media viral trend vloggers YouTube

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