Blogs tagged "Data"

July 2018

CMC 2018: Report – Building An Audience – What’s Next?

Posted on: Thursday 05 July 2018 10:35pm

Takeaway: There is a consolidation of the average number of devices in households. Average number of smart phones means children “own” one more device than they did three years ago. Total time watching videos is up. Children are still watching linear and doing so on TV, smart phones and tablets. Video content consumed is different depending on the device on which that content is being consumed. Detail: The panel for this session comprised of Adam Woodgate from Dubit Trends, Sarah Muller VP Children and Youth at Sony Pictures Television and Simon Ragoonanan Brand and Communication at Hopster. Adam gave a compelling snapshot of audience trends backed up by compelling data and statistics.  One such revelation was that the 8-10 year…

CMC 2018 CMC 2018 Blog CMC Ebulletin Event Reports audiences Data platforms trends

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