Blogs tagged "culture"

July 2018

CMC 2018: Report – Focus On Working With China

Posted on: Thursday 05 July 2018 12:49pm

Takeaway: The Chinese market does not have the same content-first approach as other territories – IP is key. Contracts are vital in the Chinese market. Localisation is important for Chinese audiences. Detail: Tony Humphries, Screen Specialist at the Department for International Trade, introduced the session by detailing one of the key differences between the UK and Chinese markets – in the UK system there is a focus on content first, whereas the Chinese market has a large focus on building brands and exploiting IP. Olivier Dumont, President of Family and Brand at Entertainment One, also has experience with the IP-driven Chinese Market. When they took one of their top properties, Peppa Pig, which is over 15 years old, to China, they…

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July 2017

CMC 2017: Report – Focus on China

Posted on: Wednesday 05 July 2017 5:10pm by Lyndsey Smith

With a co-production treaty between China and the UK imminent, host Chris Colman led the session informing delegates on how China and the West can collaborate on children’s media projects in the future.          Takeaway: Collaboration between the UK and Chinese markets is predicted to continue in the future The Department for International Trade (DIT) is on hand to help with the deal making process between the UK and China Patience is key – the language barrier must be considered Detail: Delegates were given an insight into the experiences of UK producers already working with China and from some of the Chinese producers about what they are looking for and how a China-UK collaboration could work. Oli…

CMC 2017 CMC 2017 Blog Event Reports children's media china chinese market CMC culture gaming

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