Blogs tagged "creative"
July 2017
CMC 2017: Report – IP 360
This session used real-world case studies to explore why some IP succeeds and some does not in today's 360 landscape. By Guest Blogger Craig Hill Takeaway: There is no one 'magic bullet'; success in 360 comes from attention to detail across a wide range of disciplines including planning, finance, asset management, audience research, platform understanding, development timelines A deep understanding of the child's view of the brand, the storyline and characters is essential to be able to bring them to life in different ways on each platform, playing to the strengths of each It is important to have a deep understanding of children's play patterns and styles of interaction, and use each platform in the right way to match them…
CMC 2017: Report – Tuesday Workshop: Pitch Perfect
In this workshop a panel of industry experts were on hand to share their experiences of pitching and provide helpful tips on how to pitch and develop skills. Each member of the panel had unique experiences they were able to bring forward to the session. Takeaway It all starts with the pitch and the characters – know your story Flexiblity of ideas, allowing them to be tailored for different platforms Don’t fixate on the one project that you think is going to be your golden ticket. Mickey Rogers, Director, MRM inc., began by sharing her knowledge with the delegates through a number of useful points and tips beginning with: “One of the most important things about pitching is authenticity”. She gave…
CMC 2017: Report – Tuesday Workshop: Open to Virtual?
A hands- and head-sets-on workshop on getting to grips with the world of virtual – and how to use it to create good content. Takeaway: Creative storytelling is in high demand for the VR industry. Small techniques from non-creative sectors are crucial in immersive design. The market for children’s virtual reality is in high demand. Detail: Moderators Ray Maguire and Alison Norrington expressed from the get-go that VR is an ever-growing technology. Brands like Playstation, Oculus and HTC are funding further development of stereoscopic cameras and pinpointing tracking technology. In order to become a successful virtual reality company, Ray explained how a typical business model should base itself around two areas: price of equipment, and the output of content and…
July 2016
CMC 2016: Report – Volunteers’ Career Guidance Session
Over 80 students and young people from the industry make up the CMC volunteer team. You'll see them everywhere in their yellow tee-shirts. They're from a wide variety of institutions across the county, including Edinburgh, Leeds, Sheffield, Hallam, Nottingham, Lincoln, De Montford Leicester, Manchester, Brighton and Sussex. On Monday 4 July they were all briefed, given their CMC business cards, assigned their tasks and went to a career tips session organised by recently graduated Oli Ridgeon. Takeaway There’s no set path or hard and fast rules to get into children’s media, but there are certain attributes that can help you along the way, including: Persistence Willingness Having a positive attitude and a willingness to be helpful, and listen Taking rejection in your stride…
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