Blogs tagged "Craft"

July 2019

CMC 2019: Report – Pushing the Preschool Envelope

Posted on: Wednesday 03 July 2019 10:51pm by Sam Barlow

With a panel of industry figures from across the kids' media business, this session discussed the challenges of finding and moreover holding a preschool audience, in the midst of an ever more fragmented landscape. Takeaway: Diversity is the key to building a global brand. Be genuine - don't be 'tokenistic'. Let the audience take the lead and don't be afraid to be where they are. Detail: With a universal audience, there is a need to tell relatable, authentic and skilfully told stories in order to teach children about emotional intelligence, human values, knowledge of the world, cognition and sense of identity. Jodie Morris opened with the topic of inclusivity and diversity and explained that in 'Bing', nothing is prescriptive which…

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