Blogs tagged "consumption"
July 2017
CMC 2017: Report – Deciphering the Data Puzzle
Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…
July 2016
CMC 2016: Preview – Mind the Gap
Dr Jacqueline Harding introduces a session that considers the ‘gap’ between mindful, calm behaviours among children and their rapid-fire media consumption. What’s best for kids – a fast-food media diet, or should a more slow-cooked meal be served up? Our session throws down the gauntlet to the panel and challenges them to offer solutions that will bring a leisurely smile to us all. Can you have your cake and eat it? Come along and find out. Mike Batt brings his wide-ranging industry experience to the table and will get us all humming to a new tune with the reawakening of the Wombles (yes, they are back!), while Beth Wood will have us all in a state of peace and tranquility…
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