Blogs tagged "CMC 2019"

July 2019

CMC 2019: Report – The Animation Skills Fund – Use it or Lose it

Posted on: Friday 05 July 2019 9:47pm by Vanisha Sumboo

New initiatives from the re-booted ScreenSkills Animation Skills Council will address animation skill shortages. Animation recruiters were invited to have their say on the priorities and approaches. Takeaway: How best to use the fund is open for discussion and the panel welcomed input and opinion on this. While it can sometimes be tricky in deciding which initiatives to move forward with, working collaboratively and collectively as a whole is the key element to drive the animation industry forward and address the skills shortage. A position is open for someone to chair the Animation Skills Fund and act as an ambassador who can help it move forward. Detail: In terms of skills shortages, this can vary from practice to practice. In Adam…

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CMC 2019: Report – Kids with Stones in their Pockets

Posted on: Friday 05 July 2019 9:45pm by Emma Boucher

With a focus on narrative and play, this session explored the importance of creative, open-ended play to children’s development and how media experiences can encourage self-expression and self-discovery. Takeaway: Children need the space to explore ideas through creative play, with the room to try and fail. Open narratives encourage children to explore self-expression through play. Adults don’t need to teach children how to play! Detail: Alison Norrington introduced the session by telling the story behind the title of the session, which comes from her year of research into VR - best practice, narrative and experience design, and psychology and play. A boy collected stones and put them into his pockets. Every day his mum threw them away. Eventually he asked…

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CMC 2019: Report – Commissioner Conversations Channels

Posted on: Friday 05 July 2019 1:28pm

First, Changemaker Brandon Relph, opened up the event with a smile and youthful enthusiasm about his knowledge of Generation Z and his Yentrepreneurship - which stemmed from YouTube success with Minecraft videos, but now sees him advising companies as to heir relationship with Generation Z. Session: Industry veterans, those just starting out, or somewhere in between, gathered to hear what commissioners have to say. In an ever-evolving media landscape, we heard what’s new with Sony, Turner and Viacom, what they’re looking for and how best to approach them with the next big idea. Takeaway: Nickelodeon. “Everything we do is defined by the child”. Sony are looking into other platforms to build the audience around television screens. Projects (format and length) can…

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CMC 2019: Report – Cultivating Community

Posted on: Friday 05 July 2019 8:52am

This panel focused on the pivotal importance of the relationships between fans and brands, with a broad range of speakers. Moderated by Joshua Davidson, the focus was all about ideas to inspire and engage with brand-loyal audiences. Takeaway: Build a relationship with your fans. Allowed fans to feel like they have a voice, and they are being heard. Know your audience. Detail: Dan Berlinka began the session with an interesting case study on 'Dixi'; an interactive fictional social platform allowing user interaction only through moderated comments. Kids engaged as if the characters were real, talking as though they were friends. An element of self-moderation within the community began to emerge as users realised that certain types of comments would be…

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CMC 2019: Report – Online Killed the TV Star

Posted on: Thursday 04 July 2019 10:34pm by Cate Zerega

5 BILLION YouTube videos are watched EVERY DAY. With 430, 000 hours of content being uploaded to the platform every day, it’s no surprise that we all fear the demise of TV as we know it. Takeaway:                            Recognize the snobbery that dismisses the online star. Creating a crossover success is best served with a holistic, talent first approach - can’t plug just any talent into any show and expect audience success. Detail: Presenter Leah Charles King started the session playing three clips and asked the panel and audience which clip had the most views. A clip of Kylie Jenner’s daughter won with over twenty-seven million. Influencer Lewys…

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CMC 2019: Report – Immersive Journeys in Education

Posted on: Thursday 04 July 2019 9:58pm by David Hodgson

This session set out to immerse attendees in how kids today are being given the opportunity to learn from via augmented and virtual reality experiences. Takeaway: Augmented and Virtual Reality technology is not the future. It is here, and ready to be put to good use in the classroom. The panelists all agreed that these technologies can be most successful when they exploit their unique abilities to grab even the most challenging children’s attention. Such moments of amplified experience are not in themselves enough for learning – it requires the context given by good storytelling and teaching before, during and after. Detail: Moderator Dr. Carlton Reeve framed the opportunity presented by augmented and virtual reality as bringing the world to…

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CMC 2019: Report – Unconscious Bias

Posted on: Thursday 04 July 2019 3:12pm by Cate Zerega

Increase your awareness of your bias... One way to do so is to take an implicit association test. Practise good self-care so that you can free up brain space to better challenge your implicit bias. We can help change a child’s brain structure by what we show them. Takeaway: Only 1% of children's books feature a BAME character. Despite being in starring roles, animated female Disney characters  have less dialogue than males. Why do we like cats over rats when both are furry animals with pointy ears? Detail: The HUBS Hideout filled with delegates for Luise Usiskin's talk on unconscious bias. Luise started with how humans learn to categorise. She shared the story of when her daughter was small and…

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CMC 2019: Report – Commissioner Conversations PSB

Posted on: Thursday 04 July 2019 2:55pm by Sarah Darling

Before the PSB reps began we heard from Ruda Santos, the young Changemaker who discussed storytelling, why we do it and what young storytellers can bring to the table. We then began what was almost a shopping list from the broadcasters. Takeaway: The Young Audience Content fund has opened broadcasters up to take chances with content that they previously wouldn’t have risked. PSBs are commissioning as a result of the fund Each has their own wish list Detail: Simon Tomkins of CITV showed their reel including lots of commissioned animated content due to be broadcast in the autumn. His wish list for commission mainly included live action, including scripted comedy or drama series, a game show and live action make…

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CMC 2019: Report – China: Business & Partnerships

Posted on: Thursday 04 July 2019 12:45pm by Tim Collins

Doing business in China is entering a golden period – there appear to be more opportunities than ever before.   So what should we be looking for and how do we approach China? Takeaway: China is a huge market, with over 360m children, including 180m pre-schoolers. There is a projected animation spend of $34bn by 2021 China is investing in and creating IP and is actively looking for foreign partners. The Department for International Trade, BFI and others can help with regulations, censorship, quotas on foreign content and IP protection. Detail: The session started with a comprehensive scene setter from our host Louise from the DIT.   The UK Government is working very hard at our relationship with China and the recent…

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CMC 2019: Report – The Incredible Playable Lunchtime Show

Posted on: Thursday 04 July 2019 11:20am

With a chance to become human buttons, take on the Power Rangers, zap each other with barcode scanners and play Pac-Man using inflatable toys, The Incredible Playable Lunchtime Show was a hilarious CMC innovation putting the audience at the centre and gives them the chance to unleash their inner kid. Takeaway: Everything was interactive from the start. It's a chance to unleash the inner kid. Detail: Dressed out on the stage with inflatables, coloured barcode jackets, everything appeared to be very interactive from the start. Game Developer, Alistair Aitchrson, hosted the event looking like ‘The Greatest Showman’. His work is known for its emphasis on physical activity and social interaction, and his games have won awards at the IndieCade and GameCity…

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CMC 2019: Report – Life On The Small Screen

Posted on: Wednesday 03 July 2019 7:09pm by Shannon Reeve

Jessica Rees, a research manager at Ofcom, shared their insights on the media use and attitudes of children, examining the reasons that children are drawn to online services including Netflix and YouTube. Takeaway: Older children increasingly view content via tablet and smartphone. YouTube is the most popular platform with Netflix second. There are rapid changes in trends with children losing interest in Snapchat in just two years. Detail: Jessica discussed the Children’s Media Lives research, a longitudinal study which explored the media activity of children over a period of five years, and the Life on the Small Screen research, a one-off project which followed forty children between 4 and 16 over the course of three months. Children's viewing of live…

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CMC 2019: Report – Writers Assemble!

Posted on: Wednesday 03 July 2019 5:16pm by Emma Boucher

What happens when a group of writers get together in one room? They share their top tips for getting that sought-after first credit in kids' TV, developing as a writer and staying relevant in the industry, of course! Takeaway: Do your homework – watch shows, be familiar with broadcasters and production companies. Network – build and maintain relationships with your contacts through emails, social media and events. And last but not least write, write, write – producers and agents want to read exciting original scripts.  Detail: Hosted by Dominic MacDonald, the packed session kicked off with plenty of top tips on how to enter the industry as a new writer. The panel advocated the importance of learning the business, watching…

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June 2019

CMC 2019: Preview – Writers Assemble!

Posted on: Sunday 23 June 2019 8:17pm by Darren Jones

Writers Assemble! Wednesday 3rd July 2019, 12:30 - 13:30 Someone with more wisdom than I once said that there are two questions every writer will ask of themselves during their career - “Have I got what it takes?” and “Have I still got what it takes?” For the first time, the Children’s Media Conference is scheduling this session aimed squarely at writers, script editors, show runners and anyone who works (or wants to work) with them. Becoming a writer - and getting paid to do it - is a tough ask. So, what are the ways to break though in an ever-evolving media landscape? And more importantly, once you’ve got that first break, how do you get traction and maintain a…

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CMC 2019: Preview – The Art of Voice and Song

Posted on: Sunday 23 June 2019 7:33pm by Adam Redfern

Thursday 4th July 2019, 11:10 - 12:10 Showroom Cinema 3 When people remember a classic kids’ show that they love, what’s the first thing they often do? Sing the theme tune? Shout out a favourite character’s catchphrase? Getting the music and voice performances right for your audience is a vital part of production– and they can fast become the favourite, most unique ingredients of your show that your viewers love returning to, each and every episode. And in an age when Baby Shark (pictured) can go from meme to commission, it’s even more important to grab your audience’s attention quickly with unforgettable songs and some killer catchphrases from standout characters. So what goes into composing and producing music for Children’s…

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CMC 2019: Preview – Animation Skills Fund: Use it or Lose it!

Posted on: Sunday 23 June 2019 12:48pm by Grace Hebditch

Animation Skills Fund – Use it or Lose it! Thursday 4th July 2019, 14:00 - 15:00 The skills shortage is the biggest issue facing animation studios in the UK. The combination of a booming streaming industry with its insatiable appetite for animated content, the welcome tax reliefs and the world-class reputation of the UK animation industry, means the amount of animation work the studios are taking on are outgrowing the talent-base (without even mentioning the ‘B’ word - and all the issues around mobility of labour!). This could drive studios to set up overseas instead, leading to our domestic industry slowly dissolving way. To mitigate this, the ScreenSkills Animation Skills Council are proud to announce that the Animation Skills Fund…

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CMC 2019: Preview – Going Global

Posted on: Thursday 20 June 2019 2:52pm by Jo Redfern

Thursday 4th July 2019, 14:00 - 15:00 Showroom Cinema 4 24th Jan 2019 saw the first International Day of Education - the director-general of UNESCO said: “Firstly, education is a human right, a public good and a public responsibility. Secondly, education is the most powerful force in our hands to ensure significant improvements in health, economic growth and to unlock the potential and innovation we need to build more resilient and sustainable societies,” In Going Global four experts working in education at an international level come together to discuss the macro issues facing content creators, entertainers and educators endeavouring to scale-up in a world in which national sentiments are coming to the fore. Through social media, YouTube etc. there is little doubt that 21st century kids consume entertainment on…

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CMC 2019: Preview – Pushing the Boundaries for Learning

Posted on: Thursday 20 June 2019 2:40pm by Becky Jones

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS The Stage If you are interested in finding new ways to link media and education in the fast-changing world of EdTech, then this session is  for you. With children exposed to prolific volumes of stimulating media, how can we produce learning content that stands out? Join us on a creative journey that explores what’s working best to keep children delighted, engaged and inspired in the school setting.  And take a peep at what’s just over the horizon. Delve into the magical world of the Night Zookeeper, and find out how this interactive literacy tool has been turned into a Sky Kids TV series – where children can create their own stories. Meet the Editor of BBC Bitesize and…

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CMC 2019: Preview – The Incredible Playable Lunchtime Show

Posted on: Monday 17 June 2019 1:56pm by Matt Bowen

Wednesday 3rd July 2019, 12:30 - 13:30 HUBS The Stage and Thursday 4th July 2019, 12:30 - 13:30 HUBS The Stage This year, the Children's Media Conference is offering up something different over your packed lunch. The Incredible Playable Lunchtime Show is an interactive video-game comedy show where you, the audience, take to the stage and play the game. Become human buttons, take on the Power Rangers, zap each other with barcode scanners and play Pac-Man using inflatable toys. The Incredible Playable Lunchtime Show is a hilarious CMC innovation which puts you at the centre and gives you the chance to unleash your inner kid. The Show is created by Alistair Aitcheson – a game developer creating mobile and tablet games,…

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CMC 2019: Preview – Merging Digital and Physical Experiences

Posted on: Sunday 16 June 2019 11:22pm by Tine Knudsen

Wednesday 3rd July 2019, 17:00 - 18:00 HUBS Common Room Over the years, CMC has seen a lot of exciting products that merge digital and physical experiences with the purpose of creating engaging play and education for children. And now many of these are out in the market along with large numbers of products that now integrate physical and digital play. Some wow us, while others leave us questioning the need for either the digital or physical part of the experience. My work at Funday Factory has been rooted in engaging people in the digital space, but often our inspiration comes from physical products and an interest in the tactile. Having ben involved in the development connected toys in the…

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CMC 2019: Preview – Kids with Stones in their Pockets

Posted on: Sunday 16 June 2019 11:15pm by Alison Norrington

Thursday 4 July 2019, 12:30-13:30 HUBS Common Room What do you get if you put a Creative Story Lead from Lego, a Senior Researcher in Kids' Education and VR, and a Flying Seagull together in a room with a bunch of CMC delegates? A collective knowledge about how children play that is far bigger than the sum of its parts. With a title inspired by the 2013 academic study from Pauliina Rautio at the University of Helsinki - the topic of how kids play was repeatedly raised across the research sessions on VR+Kids that storycentral conducted for the Children’s Media Foundation in 2018 and was resonant across the research roadshows in Leeds (Dubit), London (National Theatre)  and Manchester (Immotion VR). Mikkel Lee, Creative…

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