CMC 2019: Report – China – A Creative Approach
Connecting with the Chinese market can be difficult but very rewarding. With a lot of hard work you can create something very successful. This session gave advice to those looking at cracking the Chinese market, and was upfront about the challenges. Takeaway: Creators acknowledge that they don’t know how China works or how they can develop better partnerships within China. Everyone wants a successful show, however, the definition of success is different, which is where partnerships can diverge. There is Chinese market potential for voice software applications for remote parenting apps. Detail: Moderator Alice Webb began the hour asking, 'What works creatively and what doesn’t work in China? Manman Chen highlighted WeKids' search for properties from the global market targeting…
