Blogs tagged "china"

July 2019

CMC 2019: Report – China – A Creative Approach 

Posted on: Friday 05 July 2019 9:51pm by Cate Zerega

Connecting with the Chinese market can be difficult but very rewarding. With a lot of hard work you can create something very successful. This session gave advice to those looking at cracking the Chinese market, and was upfront about the challenges. Takeaway:  Creators acknowledge that they don’t know how China works or how they can develop better partnerships within China.  Everyone wants a successful show, however, the definition of success is different, which is where partnerships can diverge. There is Chinese market potential for voice software applications for remote parenting apps.  Detail: Moderator Alice Webb began the hour asking,  'What works creatively and what doesn’t work in China?  Manman Chen highlighted WeKids' search for properties from the global market targeting…

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CMC 2019: Report – China: Business & Partnerships

Posted on: Thursday 04 July 2019 12:45pm by Tim Collins

Doing business in China is entering a golden period – there appear to be more opportunities than ever before.   So what should we be looking for and how do we approach China? Takeaway: China is a huge market, with over 360m children, including 180m pre-schoolers. There is a projected animation spend of $34bn by 2021 China is investing in and creating IP and is actively looking for foreign partners. The Department for International Trade, BFI and others can help with regulations, censorship, quotas on foreign content and IP protection. Detail: The session started with a comprehensive scene setter from our host Louise from the DIT.   The UK Government is working very hard at our relationship with China and the recent…

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July 2018

CMC 2018: Report – Focus On Working With China

Posted on: Thursday 05 July 2018 12:49pm

Takeaway: The Chinese market does not have the same content-first approach as other territories – IP is key. Contracts are vital in the Chinese market. Localisation is important for Chinese audiences. Detail: Tony Humphries, Screen Specialist at the Department for International Trade, introduced the session by detailing one of the key differences between the UK and Chinese markets – in the UK system there is a focus on content first, whereas the Chinese market has a large focus on building brands and exploiting IP. Olivier Dumont, President of Family and Brand at Entertainment One, also has experience with the IP-driven Chinese Market. When they took one of their top properties, Peppa Pig, which is over 15 years old, to China, they…

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July 2017

CMC 2017: Report – The Route to China

Posted on: Friday 07 July 2017 8:29am

From brand IP owners through to a production facilities, if you have ambitions to work with media in China then the China International Cartoon Animation Festival (CICAF) is the place to be. How do you maximise your chances of success? Are you sure you are ready? If you are going to have a once in a lifetime chance to showcase your brand, your creation, who you are and what you do, then be prepared and make it count. If you are not ready, don’t go until you are… Takeaways The Chinese market is on a scale you will not have imagined China is hungry both for new content AND to find worldwide partners for Chinese IPs The UK has a reputation…

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CMC 2017: Report – Focus on China

Posted on: Wednesday 05 July 2017 5:10pm by Lyndsey Smith

With a co-production treaty between China and the UK imminent, host Chris Colman led the session informing delegates on how China and the West can collaborate on children’s media projects in the future.          Takeaway: Collaboration between the UK and Chinese markets is predicted to continue in the future The Department for International Trade (DIT) is on hand to help with the deal making process between the UK and China Patience is key – the language barrier must be considered Detail: Delegates were given an insight into the experiences of UK producers already working with China and from some of the Chinese producers about what they are looking for and how a China-UK collaboration could work. Oli…

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