Blogs tagged "children’s media"

March 2019

CMC Exchange @LBF: CMC @LBF 2019: The Gruffalo 20th Anniversary – from Book to Global Brand

Posted on: Sunday 17 March 2019 2:02am by Simon Bor

Moderator Juliet Matthews (Harper Collins Children’s Books) Speakers Nick Hall (Boxine) Belinda Ioni Rasmussen (Macmillan Children’s Books) Toby Mitchell (Tall Stories) Michael Rose (Magic Light Pictures) Daryl Shute (Magic Light Pictures)   Takeaways Axel’s challenge was to create a monster that was frightening but not terrifying. Michael Rose wanted to be true to the book and not change a single word. They wanted a character that would last for fifty years.   Can it really be twenty years since we first met The Gruffalo? Juliet Mathews of Harper Collins Children’s Books asked the panel of some of those involved the Gruffalo’s continuing success: ‘How did this go from a thirty-two-page picture book to what it is today?’ Current publisher at…

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CMC Exchange @LBF: CMC @LBF: Changes and Challenges Confronting Licensing

Posted on: Sunday 17 March 2019 1:13am by Simon Bor

Moderator Tim Collins (The Brand Director) Speakers Susan Bolsover (Penguin Random House) Trudi Hayward (Trudi Hayward Licensing) Ashley Holman (Riverside Brands)   Takeaways Peppa Pig took three years to work. A property has to work in six weeks now. Live and experiencial events bring consumers into a dedicated space with a gift shop at the end. If kids leave a platform you have to catch them somewhere else.   The changing nature of how children find content is creating new challenges for the licensing industry. Tim Collins, MD of The Brand Director asked: ‘What has been the evolution of the business model?’ Susan Bolsover of Penguin Ventures, the licensing arm of Penguin Random House Childrens, handles the classic characters owned…

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CMC Exchange @LBF: CMC @LBF 2019: Experiencing the Story

Posted on: Sunday 17 March 2019 12:33am by Simon Bor

Moderator Tim Patterson (T1M Consult) Speakers Joshua Davidson (Night Zookeeper) Alexander Parker (Selladoor) Alison Warner (Technicolor) Jenny Worton (Roald Dahl Story Company)   Takeaways The Deep goes from comic book to global success. Children can contribute their own creatures to The Night Zookeeper Elma the Patchwork Elephant follows Roald Dahl to the stage.   Tim Patterson told the audience that this session would look at how stories can leap off pages of a book to film, TV, stage and beyond. How to broaden out the brand and maybe, even make some money. First to speak was Alison Warner of Technicolor, to talk about their hit CBBC series, The Deep. They have achieved in just five years, the transformation of an…

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CMC Exchange @LBF: CMC @LBF 2019: Knowing your consumer – Does the Future look Bright

Posted on: Saturday 16 March 2019 11:58pm by Simon Bor

Moderator Mara Alperin (Wonderbly) Speakers Sam Clough (SuperAwesome) Jelena Stosic (Kids Industries) Duncan Shearer (Seymour Distribution) Nick Richardson (The Insights People)   Takeaways Kids have a sense of regret that what we have now will go, but they see the future as bright. How many words are needed before a game becomes worthy? The magazine industry is worth £1 billion, despite the digital age.   Mara Alperin of Wonderbly introduced the first session of  CMC @LBF 2019 and wanted to know if today’s children saw the future as bright. Sam Clough of SuperAwesome talked about research on the future of shopping with ten to seventeen-year-olds. One view from a twelve-year-old saw a world with no shops, just one app, maybe Amazon. There…

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July 2017

CMC 2017: Report – Fake News and False Friendships

Posted on: Thursday 06 July 2017 4:58pm by Bethan Cook

“Fake news is a symptom, rather than the cause, of a deeper social problem”. We live in a world where false news is constantly at the forefront of the media. Fake news stories are being shared around the world and are becoming increasingly plausible. How can children learn to understand what’s real and reliable? Are these sources purposely misleading children, or just carrying out sloppy journalistic practices? Takeaway: Fake news has always been a problem Children need to be educated about the dangers of fake news Children predominantly get their news from social media outlets, which is worrying considering there is a rise of fake news on such platforms Teaching digital citizenship and critical media literacy is of utmost importance…

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CMC 2017: Report – VR: The Creative Challenge

Posted on: Thursday 06 July 2017 4:54pm by Lyndsey Smith

The session discussed the opportunities Virtual Reality brings to the industry and the potential it has for engaging the audience emotionally through its experiences. There are however still unknowns about the technology especially in regards to children with an age limit in place on certain VR headsets. Takeaway: VR has the potential to engage with the audience emotionally through the user experiences There are a number of possibilities with this technology for home use and commercial promotion There are still unknowns with the technology and its effect on children. Detail: Phil Stuart, the Creative Director of Preloaded, has been making children’s content for 17 years and shared his son’s experience of using VR for the first time. At four years…

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CMC 2017: Report – Learning Through Animation

Posted on: Thursday 06 July 2017 4:48pm by Tyler McRae

Kath Shackleton, Producer at Fettle Animation, headed this broad talk on the process of producing educational animation for children of all ages.  Takeaways: Constant testing is needed for content to succeed. Make animation for kids, not their parents. Animation can greatly assist in further learning.  Details: Zane Wittingham, Creative Director at Fettle animation, began with an explanation of what animation is and how it can inform, entertain and educate. Animation can take you out of your comfort zone and make the viewer challenge their preconceived ideas about a topic. It can be perceived as a condensed form of communication that can easily change from one thing into another with differing stylistic approaches. It has the ability to break boundaries, using…

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CMC 2017: Report – Opening the Vault

Posted on: Thursday 06 July 2017 4:35pm by Catherine Trewavas

The full session is available here as a video and as a podcast: A panel of children's media financing experts explored possibilities for raising and sourcing money for projects Takeaway: Be confident and prepared when approaching commissioners Have a simple, succinct business plan that can spark further conversations and opportunities Look at all funding routes and research the possibility of unlocking extra money through secondary television royalties Details: Abhi Arya is the Co-Founder and Partner of Sandbox & Co. He discussed their emphasis on investment in gaming and educational content, focusing upon learning through entertainment. He cited some investment must-haves: unique IP, differentiated engagement, validated ideas that are child safe, and distribution opportunities that extend beyond a primary channel. Tim…

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CMC 2017: Report – Focus on France

Posted on: Thursday 06 July 2017 3:08pm

France has important resources in terms of animation talents and also offers a large market for kids broadcast, but it is also an underused country for animation coproduction. Major French broadcasters and producers talked about the industry, their own perspectives and possibilities for the future Takeaway: France has a highly competitive TV market with branded blocks and kids' dedicated domestic free TV channels and pay TV split 45/55% between domestic and American networks Only 7% of French household have access to an SVOD service French quotas make the co-production route financially attractive for producers Detail: Julien Borde from France Télévisions (public service) started by giving an overview of the French kids' TV market, the players and their yearly budget. At…

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CMC 2017: Report – Is your IP Ready for Licensing?

Posted on: Thursday 06 July 2017 1:22pm

A successful licensing programme can deliver significant revenues and marketing eyeballs for your brand. This session shared valuable insights into what licensing partners are looking for before they will commit to supporting your IP in the consumer goods business Takeaway: Licensed product represents a great opportunity to extend marketing, brand and revenues Children and parents will pay a premium for branded product, and retailers see value in this Great characters and story lines are the foundations for licensed product success Detail: Ryan Beaird is Marketing and Operations Manager LIMA, representing the trade association for companies actively engaged in kids’ TV brand licensing. He started the session by introducing LIMA – the Licensing Industry Merchandisers Association – and how licensing works. He explained the value…

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CMC 2017: Report – Who’s Running This Show Anyway

Posted on: Thursday 06 July 2017 1:18pm by Lyndsey Smith

This session focussed on the role of 'showrunner' – what a showrunner actually is, how crucial a role they play, and how the position differs in the UK and the US Takeaway: There is no one size fits all for the term Showrunner There is a difference of meaning in the UK and the US In general, a showrunner is responsible for the overall creative vision of the show Detail: Each panellist came to the session with their own opinion on what a showrunner was responsible for. For Foz Allan, Executive Producer for Bryncoed Productions, the showrunner is usually the head creative in a group of talented people working together to deliver content. Adastra Development’s Mellie Buse shared her experiences with the…

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CMC 2017: Report – The Art of Personalisation and The Art of Discoverability

Posted on: Thursday 06 July 2017 1:06pm by Simon Bor

The second two-for-one Art of… sessions took a look into the world of personalised publishing and how children will, or will not, discover your content Takeaway: Your child's data can be used to create a personalised book Find a niche. You are not going to be able to compete with Harry Potter straight away Know your audience and engage with it Detail: The Art of Personalisation Alison Stewart, Head of Production at CBeebies, introduced the session and the first speaker, Nick Marsh, Head of Product at Lost My Name (the world’s leading personalised publishing company). Nick was pleased to be back in Sheffield where he grew up. He took us through the personalised books his company makes available online. They are…

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CMC 2017: Report – CMC Creative Keynote: Richard McCourt and Dominic Wood

Posted on: Thursday 06 July 2017 11:26am by Tyler McRae

The session began with a presentation by changemaker Nikki Christou: The full session is available here as a video and as a podcast: The connoisseurs of Creamy Muck Muck, Dick and Dom had entered the Crucible to cause mess, mayhem and talk about their 20+ year career in children’s television. Takeaway:  Their success wouldn’t exist without enthusiastic, hard-working teams around them Give children a greater media platform to present themselves Invest in silly! Detail: There was no better way to kick off the keynote than with some audience participation from Dick and Dom, which loosened up the crowd. Armed with loaded water bottles, they left the audience laughing and some of them soaking wet. They opened up about being influenced…

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CMC 2017: Report – Meet the Commissioners: Branded Content

Posted on: Thursday 06 July 2017 11:04am

The full session is available here as a video and as a podcast: The process of adapting series or films from books, toys or dolls is not new, but in our evolving world of converging content and 360° approach where the dynamics are changing, it is difficult to know what comes first: The toys? The merchandising? The story? Or is it social media? Hasbro Studio, Mattel Creation and Beano Studio share their approaches. Takeaway: Big toy and IP companies are still developing their own IP but are also taking on-board new IP to be developed and are open to ideas to develop some of their historical brands and characters Stories and characters are now the biggest driver for branded content…

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CMC 2017: Report – The Fall and Rise of British Comics

Posted on: Thursday 06 July 2017 10:56am by Catherine Trewavas

Comics have played an important part in the childhoods of many British kids and classic characters continue to endure, whilst new stories emerge and engage readers. However, despite continued interest in comics, newsagents seem to be in short supply. How are methods of distribution changing and how are fanbases being sustained? Takeaway: Comics are a strong example of how to build a fanbase around characters that audiences really connect with Using online platforms to reach fans in a new way has been important for Beano but hard copies of comics are still popular Commissioning editors should attend conventions to meet with creators and discover content and ideas Detail: The enduring appeal of comics was emphasised by Joe Brady, Deputy Editor…

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CMC 2017: Report – Show Me the Money! The Business Realities of VR

Posted on: Thursday 06 July 2017 10:51am by Laurel Stone

Virtual reality has rocketed in popularity this last year. In this session, Matthew Thomas, MTM London, asked a panel of experts about the challenges faced by companies and developers working to bring this relatively new technology into the mainstream of children’s media. Takeaway: Large companies are hesitant to take financial risk on a new market However, children are aware of the technology and keen to try it There is a demand for new children’s content in VR The future of VR is more social than you might expect Detail: In new VR projects aimed at children, there are some exciting developments out there, with educational programmes joining games and simulations. However, the evolution of child-targeted VR seems to lie in…

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CMC 2017: Report – Put Your Money Where Your Mouth Is

Posted on: Thursday 06 July 2017 10:38am by Lucy Heavens

The full session is available here as a video and as a podcast: Prospective show creators got in the den (a really big stage in front of a really big audience!) to pitch their ideas to the dragons (your friendly neighbourhood producers). After a five-minute pitch, the panellists bid for the show-creator’s time in a three-month 'chat' period Takeaway: These broadcasters get a lot of pitches and they get them often. It’s really important to have a handle on what makes yours unique. Know the marketplace. At the end of the day the broadcasters are looking for strong characters and stories with the potential for comedy and pathos. The stories, what the show is really about, should shine through. Awesome animation is awesome, but…

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CMC 2017: Report – Deciphering the Data Puzzle

Posted on: Wednesday 05 July 2017 11:26pm by Catherine Trewavas

Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…

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CMC 2017: Report – The Ethics of VR – Inside a Child’s Virtual World

Posted on: Wednesday 05 July 2017 6:08pm by Bethan Cook

Journalist Stuart Dredge moderates this afternoon’s session dedicated to understanding how children between the ages of six and twelve interact with Virtual Reality. What does it mean to children? How should they use it? What impact does it have? Takeaways: VR is still somewhat of a sensitive subject in the children’s world VR and AR have become useful tools in educating children VR creates a gap in the market, and offers experiences that are more immersive and social than ever before Propositions to create rest breaks whilst using VR to promote a healthier, non-addicted lifestyle (unlike traditional gaming) Various issues regarding the length of time children should be using such devices Detail: Leading the panel’s discussion, Stuart Dredge reminds us…

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CMC 2017: Report – The Art of Writing for Animation and The Art of the Theme Tune: Knowing The Score

Posted on: Wednesday 05 July 2017 5:31pm by Tyler McRae

Two Art of… talks in one session saw an insightful interview with top children's writer Andrew Brenner, followed by notes on notes from composers Banks and Wag Takeaways: Writers and composers both need to absorb the whole show as inspiration, not just an outline brief Writers need to be aware of an animated world's limitations and restrictions, and let that shape your characters accordingly Composers shouldn't be afraid of putting their own style and interpretation on a brief Writing For Animation Kath Shackleton, Director of Fettle Animation, hosted a fascinating half-hour talk with writer Andrew Brenner, with the conversation covering the craft of working on animation scripts, the relationship between writers and producers, and how he first got into animation…

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CMC 2017: Report – Reflecting and Serving Neurodiversity

Posted on: Wednesday 05 July 2017 5:21pm by Catherine Trewavas

The team creating new preschool programme ‘Pablo’ discussed making an inclusive, positive show which promotes understanding for children on the autistic spectrum. The session explored the process of developing stories celebrating neurodiversity and asked how we can put children’s ideas and creativity at the heart of programming Takeaway: New programme 'Pablo’ will provide an insight into the experiences of a neurodiverse child Authentic and insightful stories have been developed through working closely with people who have personal experience of autism Creating accessible games content through the addition of extra features is important in making products as inclusive as possible   Detail: Gráinne McGuinness, Creative Director at Paper Owl Films, believes in creating meaningful content for preschool viewers. ‘Pablo’ is a programme…

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CMC 2017: Report – Play Patterns in Digital

Posted on: Wednesday 05 July 2017 5:19pm

Child development doesn’t change, but its context does. In a digital world, playthings have taken new virtual forms but how are digital toys changing existing play patterns? Experts give some insight on relationships between physical to digital play Takeaway: Digital playthings are an evolution rather than a revolution – “It is mimicry of what we know until it becomes something new” (Jais Holm Christensen’s presentation) Leave place for the child’s imagination and discovery rather than dictating a linear play pattern For a successful transition to digital, a brand needs to start from its essence, mission or values, understand the relationship with the children and parents, and only then look at the digital component expansion Detail: David Kleeman, SVP at Dubit,…

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CMC 2017: Report – Focus on China

Posted on: Wednesday 05 July 2017 5:10pm by Lyndsey Smith

With a co-production treaty between China and the UK imminent, host Chris Colman led the session informing delegates on how China and the West can collaborate on children’s media projects in the future.          Takeaway: Collaboration between the UK and Chinese markets is predicted to continue in the future The Department for International Trade (DIT) is on hand to help with the deal making process between the UK and China Patience is key – the language barrier must be considered Detail: Delegates were given an insight into the experiences of UK producers already working with China and from some of the Chinese producers about what they are looking for and how a China-UK collaboration could work. Oli…

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CMC 2017: Report – Look! No Strings

Posted on: Wednesday 05 July 2017 5:08pm by Gabrielle Smith

Puppets are brought to life for television, theatre and film by the talented puppeteers that operate them. Thinking about puppetry as a skilled and diverse art, this panel explores the magic and illusion of puppets and performance Takeaway: Puppets have the ability to animate and engage their audience, and are allowed to get away with things that a human just couldn’t! Performance skills are essential: a puppeteer must sing, act, dance, move… and then make it live! The craft of the puppeteer is often a self-directing role Detail: As puppeteer and puppet maker Neil Sterenberg begins: "Puppets are perennially loved, they hold a special place in our culture and have been around since we’ve been around." With an array of…

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CMC 2017: Report – So Over Unboxing – What’s Next?

Posted on: Wednesday 05 July 2017 4:54pm by Sid Sloane

The full session is available here as a podcast: Guest blogger Sid Sloane puts his slant on the experts’ view of what the next big thing in digital will be. Takeaway: The best way to prepare for ‘what’s next’ is to be clear about where you, and your audience, fit into the digital world Digital will always be a two-way process The future is now! Detail: Just lately my mantra has been don’t dwell on anything be present, which takes a lot of in-the-moment thinking. So when it comes to the question ‘what next?’, the answer is now. It takes a lot of now to be present. The now is exactly what our panel of committed content providers who formed an…

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CMC 2017: Report – Kids – Do We Care… Enough?

Posted on: Wednesday 05 July 2017 4:44pm by Simon Bor

Presenter and actor Cel Spellman, who starred as a child actor in 'Waterloo Road', examined how television professionals deal with working with children Takeaway: There are challenges (but good ones) in using children in TV programmes – with The Voice kids' version a prime example. There is no equity minimum for a child. There should possibly be a limit to the length of time for kids' consent to appear on TV     Detail: Adapting ‘The Voice UK’ into a children’s version has been a challenge… ,’ said Jeanette Moffat, production executive on ITV’s ‘The Voice Kids’, ‘… but a good one.’ Jeanette explained that there are subtle differences between the adult and kids' versions, including: All the chairs all turn…

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CMC 2017: Report – Trade, Treaties & Taxes

Posted on: Wednesday 05 July 2017 3:58pm by Simon Bor

Micky Rogers, MRM Inc., hosted this session on the burning questions about financing in the shadow of Brexit, and asked the experts: where are the risks and where are the opportunities? Takeaway: Bad news: No deal on Brexit would not be good for the industry Good news: Co-productions under existing treaties will continue to work whatever happens during Brexit negotiations The current tax credit scheme is unlikely to be taken away, having being introduced by Labour and extended by the Conservatives. Detail Rosina Robson of PACT thought that no deal on Brexit would not be good for the industry. What she thinks needs to be agreed is how to ensure UK production continues to be regarded as European, and that the…

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CMC 2017: Report – IP 360

Posted on: Wednesday 05 July 2017 3:40pm

This session used real-world case studies to explore why some IP succeeds and some does not in today's 360 landscape. By Guest Blogger Craig Hill Takeaway: There is no one 'magic bullet'; success in 360 comes from attention to detail across a wide range of disciplines including planning, finance, asset management, audience research, platform understanding, development timelines A deep understanding of the child's view of the brand, the storyline and characters is essential to be able to bring them to life in different ways on each platform, playing to the strengths of each It is important to have a deep understanding of children's play patterns and styles of interaction, and use each platform in the right way to match them…

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CMC 2017: Report – Can We Fix It?

Posted on: Wednesday 05 July 2017 3:06pm by Tyler McRae

Debating the issues surrounding online child safety has never been more important. Giles Dilnot spearheaded this important panel discussion, with the aid of in-house social media app Slido to bring audience comments and feedback into the equation  Takeaway: Tech conglomerates need to be more involved in safety, despite it not being profitable. A digital charter is necessary but needs great development to work effectively Educating parents will make a child’s online experience better Detail: Digital literacy can be just as important as some of the core school subjects such as Maths and English to help a child gain key skills. Baroness Beeban Kidron, Founder, 5Rights, discussed the introduction of a digital charter that should include tailored design standards around content, activity, and algorithmic…

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CMC 2017: Report – Are We Open?

Posted on: Wednesday 05 July 2017 12:25pm by Gabrielle Smith

The full session is available here as a video and as a podcast: Prof. Jeanette Steemers moderated this morning’s session dedicated to covering many of the policy issues facing children’s television today, in a ‘Question Time’ panel format – asking how is the industry open for ideas, challenges and potential problems within the current climate? Takeaway: Policy, budget and funding will impact the creative industries in short and long term Securing terms of trade suitable for everyone should be an industry priority UK is a powerhouse of creative talent, so thought should be given to how we protect and nurture it now and in future Detail: Leading the panel’s discussion, Prof. Jeannette Steemers reminded delegates of regulator Ofcom’s upcoming consultation…

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