Blogs tagged "child consumers"

July 2017

CMC 2017: Report – Fake News and False Friendships

Posted on: Thursday 06 July 2017 4:58pm by Bethan Cook

“Fake news is a symptom, rather than the cause, of a deeper social problem”. We live in a world where false news is constantly at the forefront of the media. Fake news stories are being shared around the world and are becoming increasingly plausible. How can children learn to understand what’s real and reliable? Are these sources purposely misleading children, or just carrying out sloppy journalistic practices? Takeaway: Fake news has always been a problem Children need to be educated about the dangers of fake news Children predominantly get their news from social media outlets, which is worrying considering there is a rise of fake news on such platforms Teaching digital citizenship and critical media literacy is of utmost importance…

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CMC 2017: Report – The Art of Personalisation and The Art of Discoverability

Posted on: Thursday 06 July 2017 1:06pm by Simon Bor

The second two-for-one Art of… sessions took a look into the world of personalised publishing and how children will, or will not, discover your content Takeaway: Your child's data can be used to create a personalised book Find a niche. You are not going to be able to compete with Harry Potter straight away Know your audience and engage with it Detail: The Art of Personalisation Alison Stewart, Head of Production at CBeebies, introduced the session and the first speaker, Nick Marsh, Head of Product at Lost My Name (the world’s leading personalised publishing company). Nick was pleased to be back in Sheffield where he grew up. He took us through the personalised books his company makes available online. They are…

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