Blogs tagged "business strategy"

July 2017

CMC 2017: Report – Is your IP Ready for Licensing?

Posted on: Thursday 06 July 2017 1:22pm

A successful licensing programme can deliver significant revenues and marketing eyeballs for your brand. This session shared valuable insights into what licensing partners are looking for before they will commit to supporting your IP in the consumer goods business Takeaway: Licensed product represents a great opportunity to extend marketing, brand and revenues Children and parents will pay a premium for branded product, and retailers see value in this Great characters and story lines are the foundations for licensed product success Detail: Ryan Beaird is Marketing and Operations Manager LIMA, representing the trade association for companies actively engaged in kids’ TV brand licensing. He started the session by introducing LIMA – the Licensing Industry Merchandisers Association – and how licensing works. He explained the value…

CMC 2017 CMC 2017 Blog Event Reports business strategy children's media CMC consumer goods licensing retail

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