Blogs tagged "brand"

July 2019

CMC 2019: Report – Pushing the Preschool Envelope

Posted on: Wednesday 03 July 2019 10:51pm by Sam Barlow

With a panel of industry figures from across the kids' media business, this session discussed the challenges of finding and moreover holding a preschool audience, in the midst of an ever more fragmented landscape. Takeaway: Diversity is the key to building a global brand. Be genuine - don't be 'tokenistic'. Let the audience take the lead and don't be afraid to be where they are. Detail: With a universal audience, there is a need to tell relatable, authentic and skilfully told stories in order to teach children about emotional intelligence, human values, knowledge of the world, cognition and sense of identity. Jodie Morris opened with the topic of inclusivity and diversity and explained that in 'Bing', nothing is prescriptive which…

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July 2018

CMC 2018: Report – Birthday Brands

Posted on: Friday 06 July 2018 10:13pm by Gabrielle Smith

Takeaway: Enjoyable and recognisable brands are usually those that are also trusted by parents. It is important to constantly strive for new ways to make audiences laugh and do appropriate market research to find out what children today want. Brands that stand the test of time are ones that can keep using their characters but are willing to be contemporary. Detail: Today’s panel invited conversation and of course, a celebration of three British brands that are famous for their longevity on and off screen. For decades, iconic characters like Thomas the Tank Engine and Friends, the Beano Studios and Sooty and Co have entertained the nation’s children, our parents and us, thereby producing a truly intergenerational audience. But today’s big…

CMC 2018 CMC 2018 Blog Event Reports Anniversary Beano Birthday brand Dennis the Menace Heritage IP Sooty and Co Thomas and Friends

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July 2017

CMC 2017: Report – Tuesday Workshop: Get Social

Posted on: Tuesday 04 July 2017 10:02pm by Kerry Drewery

This session discussed how to make a brand successful on social media – looking at Twitter, Facebook, Instagram and YouTube – followed by hands-on experience of how to create social media content. Takeaways Think about where your brand fits. Make your brand voice authentic. Make sure what you post fits with what your audience want and what your themes are. The session first discussed using social media to reach and grow your audience, and was chaired by Moderator/Producer Nellie McQuinn, from Grass Roots Media. The panel: Rebecca Frankel, Head of Distribution and Partners at Little Dot Studios. Anna Lewis, Co-founder of branding and marketing agency, Marsden/Mee. Luisa Sanders from Aardman Animations. Harriet Shearsmith is the digital influencer behind Toby & Roo. Lisa…

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