Blogs tagged "books"

July 2019

CMC 2019: Report – Creative Keynote: Horrible Histories The Movie

Posted on: Thursday 04 July 2019 11:07am by Helen Dugdale

Changemaker singer/songwriter Sapphire introduced tonight’s keynote session with a breathtaking rendition of 'Shallow (A Star is Born)' before an impassioned plea to the audience concerning the struggles teenagers are facing when it comes to mental health issues. Her rally for change in content moderation focused in on social platform Instagram - a platform where, she argued, young people can readily access inappropriate content in contrast to the existing standards in the film and television industries. Takeaway: Quintessential British humour - in the great tradition of sketch comedy. The books aren’t about history - they’re about people. People make the comedy. Write for adults and children (just leave out the swearing). Detail: The keynote was an entertaining dive into the hilarious…

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July 2018

CMC 2018: Report – Bagging a Book Deal

Posted on: Wednesday 04 July 2018 3:08pm by Joseph Channon

Do you have a brand or license that you believe is perfect for a children's book? Find out what publishers are really looking for from our expert panel. Takeaway: • Whilst an IP can be attractive to publishers due to the promise of a built-in audience, the key thing that appeals is a passionate pitch and a strong polished idea. • A style guide will be essential in showing how your IP can translate into a book. • Approximately 15% of published material in a year will be a licensed product. Detail: John Lomas-Bullivant (Kickback Media) introduced a panel from both the publishing and IP owner sides of the licensed publishing business. Throughout the session there was a recurring theme…

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July 2017

CMC 2017: Report – The Art of Personalisation and The Art of Discoverability

Posted on: Thursday 06 July 2017 1:06pm by Simon Bor

The second two-for-one Art of… sessions took a look into the world of personalised publishing and how children will, or will not, discover your content Takeaway: Your child's data can be used to create a personalised book Find a niche. You are not going to be able to compete with Harry Potter straight away Know your audience and engage with it Detail: The Art of Personalisation Alison Stewart, Head of Production at CBeebies, introduced the session and the first speaker, Nick Marsh, Head of Product at Lost My Name (the world’s leading personalised publishing company). Nick was pleased to be back in Sheffield where he grew up. He took us through the personalised books his company makes available online. They are…

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CMC 2017: Report – Meet the Commissioners: Branded Content

Posted on: Thursday 06 July 2017 11:04am

The full session is available here as a video and as a podcast: The process of adapting series or films from books, toys or dolls is not new, but in our evolving world of converging content and 360° approach where the dynamics are changing, it is difficult to know what comes first: The toys? The merchandising? The story? Or is it social media? Hasbro Studio, Mattel Creation and Beano Studio share their approaches. Takeaway: Big toy and IP companies are still developing their own IP but are also taking on-board new IP to be developed and are open to ideas to develop some of their historical brands and characters Stories and characters are now the biggest driver for branded content…

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