Blogs tagged "Beano Studios"

July 2017

CMC 2017: Report – Meet the Commissioners: Branded Content

Posted on: Thursday 06 July 2017 11:04am

The process of adapting series or films from books, toys or dolls is not new, but in our evolving world of converging content and 360° approach where the dynamics are changing, it is difficult to know what comes first: The toys? The merchandising? The story? Or is it social media? Hasbro Studio, Mattel Creation and Beano Studio share their approaches. Takeaway: Big toy and IP companies are still developing their own IP but are also taking on-board new IP to be developed and are open to ideas to develop some of their historical brands and characters Stories and characters are now the biggest driver for branded content production, not toys and merchandising The 360° approach is important… but not all…

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CMC 2017: Report – The Fall and Rise of British Comics

Posted on: Thursday 06 July 2017 10:56am by Catherine Trewavas

Comics have played an important part in the childhoods of many British kids and classic characters continue to endure, whilst new stories emerge and engage readers. However, despite continued interest in comics, newsagents seem to be in short supply. How are methods of distribution changing and how are fanbases being sustained? Takeaway: Comics are a strong example of how to build a fanbase around characters that audiences really connect with Using online platforms to reach fans in a new way has been important for Beano but hard copies of comics are still popular Commissioning editors should attend conventions to meet with creators and discover content and ideas Detail: The enduring appeal of comics was emphasised by Joe Brady, Deputy Editor…

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