Blogs tagged "Audio"

July 2019

CMC 2019: Report – Alexa, How should Youth Brands Use Audio in 2019?

Posted on: Friday 05 July 2019 11:44am

As audio’s influence importance grows, and podcasts, smart speakers and audiobooks are increasingly part of family life, children’s brand strategies are placing audio at the heart of their media mix. This session explored how brands hope to capture the ears and interests of young people around the UK, and how they are coming to grips with these exciting new audio experiences. Takeaway: Fast  growth across all audio experiences, with unmet demand. Audio and Voice family offering needs to be better. ‘Nothing not to like’ -  Audio and Voice offer something exciting and new for a child’s media world. A fertile ground for innovation, but quality and detail are essential. Detail: BBC research suggests 32% of homes with kids have smart…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports Alexa Audio audio content book brands experience research Stories voice

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July 2018

CMC 2018: Report – Podcasts – The New Big Thing?

Posted on: Thursday 05 July 2018 8:43pm by Catherine Trewavas

Takeaway: Podcasts are on the rise. They can offer entertainment, escapism and learning and can really enrich the lives of young listeners. Technology such as smart speakers and the new Google podcast app offer exciting opportunities in audio content creation. It is important to create and uphold top quality content and high production values. Detail: “Podcasts are becoming a big deal”, opened Bex Lindsay from Fun Kids Live, the host for this session. Why are podcasts so important? Johnny Leagas, Executive Producer from CBeebies Radio, highlighted that podcasts are on the rise and said that this generation are taking content with them on the go. CBeebies Radio podcasts allow the audience to listen, download and take away. He said that…

CMC 2018 CMC 2018 Blog Event Reports Apps Audio content Downloads Podcasts Radio SmartSpeakers technology

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