Blogs tagged "audiences"

March 2019

CMC Exchange @LBF: CMC @LBF 2019: Knowing your consumer – Does the Future look Bright

Posted on: Saturday 16 March 2019 11:58pm by Simon Bor

Moderator Mara Alperin (Wonderbly) Speakers Sam Clough (SuperAwesome) Jelena Stosic (Kids Industries) Duncan Shearer (Seymour Distribution) Nick Richardson (The Insights People)   Takeaways Kids have a sense of regret that what we have now will go, but they see the future as bright. How many words are needed before a game becomes worthy? The magazine industry is worth £1 billion, despite the digital age.   Mara Alperin of Wonderbly introduced the first session of  CMC @LBF 2019 and wanted to know if today’s children saw the future as bright. Sam Clough of SuperAwesome talked about research on the future of shopping with ten to seventeen-year-olds. One view from a twelve-year-old saw a world with no shops, just one app, maybe Amazon. There…

CMC Exchange @LBF CMC @LBF 2019 #TCMC audiences children's media CMC LBF 2019

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November 2018

Manimation 2018: Report – Welcome and Keynote

Posted on: Tuesday 13 November 2018 7:00pm by Helen Dugdale

What is the future of the business of animation? Olivier Dumont from Entertainment One shared the secret ingredients of what made 'Peppa Pig' and 'PJ Masks' the massive international brands that they are today. The Secret of 'Peppa Pig': 'Peppa Pig' went from simple sketch to an international smash. The five minute shows are easily digestible with a strong sense of humour running through each episode. The humour stays with the audience long after they have grown out of other pre-school shows. Humour in preschool is rare, so it is the secret to Peppa Pig’s success. The stories deal with the family unit making it relevant to any kids anywhere in the world. When broadcasters aired the shows back-to-back it caused…

Manimation 2018 Manimation Blog animation audiences brands business characters digital Linear Preschool Themes

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Manimation 2018: Report – Opening Panel: The Future of Animation Business

Posted on: Monday 12 November 2018 8:41pm by Catherine Trewavas

Takeaway: Storytelling remains at the heart of projects Technology can be used as a tool to build narrative and speed up production Using multiple platforms can boost brands to reach new audiences Detail: Kate O’Connor from Animation UK introduced this session, asking how we can create and secure the future of animation business. The panellists included: Andy Wood from Cubic Motion, Benjamin Donoghue from Blackstaff Games, Olivier Dumont from Entertainment One and Jackie Edwards from BBC Children’s Acquisitions and Independent Animation.   Working Together Collaboration is important in securing a strong future for the animation industry. In this session, Andy Wood highlighted the positive impact of harnessing technology to speed up pipelines and Benjamin Donoghue explained that creating interactive products…

Manimation 2018 Manimation Blog animation audiences brands Broadcasters content interactive Linear Products Public Service Broadcasters Short Form storytelling technology VR

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July 2018

CMC 2018: Report – Building An Audience – What’s Next?

Posted on: Thursday 05 July 2018 10:35pm

Takeaway: There is a consolidation of the average number of devices in households. Average number of smart phones means children “own” one more device than they did three years ago. Total time watching videos is up. Children are still watching linear and doing so on TV, smart phones and tablets. Video content consumed is different depending on the device on which that content is being consumed. Detail: The panel for this session comprised of Adam Woodgate from Dubit Trends, Sarah Muller VP Children and Youth at Sony Pictures Television and Simon Ragoonanan Brand and Communication at Hopster. Adam gave a compelling snapshot of audience trends backed up by compelling data and statistics.  One such revelation was that the 8-10 year…

CMC 2018 CMC 2018 Blog CMC Ebulletin Event Reports audiences Data platforms trends

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CMC 2018: Report – Commissioner Conversations: VOD

Posted on: Thursday 05 July 2018 12:52am

Takeaway: Successful pitches to video on demand platforms must combine and demonstrate an exceptional concept, stunning visuals and inspire confidence in the talent behind the idea to ensure that the concept in question can be realised within the prescribed timescales Detail: At 19 years old, this afternoon's changemaker, Ben Towers, has been described as “one of the most influential entrepreneurs on the planet”. Ben gave an impassioned introduction to this session focussing on how to encourage educate and inspire the next generation of entrepreneurs and how to establish the “driving why” behind entrepreneurship. The VOD Commissioner Conversations featured luminaries from Hopster, Azoomee, Sky Kids and Virgin Media UK and gave the packed audience a real insight into their respective acquisition…

CMC 2018 CMC 2018 Blog Event Reports audiences CMC Entrepreneurship platforms Sky Kids Video on demand Virgin Media UK VoD

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July 2017

CMC 2017: Report – Deciphering the Data Puzzle

Posted on: Wednesday 05 July 2017 11:26pm by Catherine Trewavas

Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…

CMC 2017 CMC 2017 Blog Event Reports audiences children's media consumption date devices digital digital media online privacy safety trends

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