Blogs tagged "audience"

July 2019

CMC 2019: Report – Staying Local

Posted on: Friday 05 July 2019 11:26am by Jenny Kane

This session asked what is the place of local drama - in a world where the streaming ‘giants’ are able to throw huge resources at international stories? The key question put to panel experts was how ‘kid focused’ drama can flourish during times of change. Takeaway: Children need and have a desire to see their lives reflected on screen back at them. The BFI Young Audience Content Fund is a new funding stream to encourage producers to make the local dramas they haven’t been able to before. International programmes do not necessarily mean glossy and expensive. A mix model approach should be adopted by broadcasters when it comes to local vs international - "for every 'Stranger Things' there is a 'The…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports appeal audience broadcaster budget drama Engagement Global international iPlayer local Netflix production regional television territories

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July 2017

CMC 2017: Report – Attention Seekers

Posted on: Wednesday 05 July 2017 11:45pm by Lyndsey Smith

What do the digital native 10-16 years want these days and how must today's producers develop their content accordingly? Takeaway: The audience between the ages of 10 and 16 are the toughest to capture It's important to use many platforms – linear TV is not the primary platform for this age group Listening to the audience is key – they know what they want and need from content Detail: “No audience is as tough to capture as tweens and teens,” said David Kleeman, SVP of Global Trends and Dubit. Exploring how the panel are managing to do this, Newsround editor, Lewis James explained how they are changing the way that content is produced. He illustrated his points with juxtaposing examples – the…

CMC 2017 CMC 2017 Blog Event Reports audience content development digital linear TV online platforms research teens tweens

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CMC 2017: Report – So Over Unboxing – What’s Next?

Posted on: Wednesday 05 July 2017 4:54pm by Sid Sloane

The full session is available here as a podcast: Guest blogger Sid Sloane puts his slant on the experts’ view of what the next big thing in digital will be. Takeaway: The best way to prepare for ‘what’s next’ is to be clear about where you, and your audience, fit into the digital world Digital will always be a two-way process The future is now! Detail: Just lately my mantra has been don’t dwell on anything be present, which takes a lot of in-the-moment thinking. So when it comes to the question ‘what next?’, the answer is now. It takes a lot of now to be present. The now is exactly what our panel of committed content providers who formed an…

CMC 2017 CMC 2017 Blog Event Reports audience BBC children's media CMC digital digital media Media production social media viral trend vloggers YouTube

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