Blogs tagged "Apps"

July 2018

CMC 2018: Report – Podcasts – The New Big Thing?

Posted on: Thursday 05 July 2018 8:43pm by Catherine Trewavas

Takeaway: Podcasts are on the rise. They can offer entertainment, escapism and learning and can really enrich the lives of young listeners. Technology such as smart speakers and the new Google podcast app offer exciting opportunities in audio content creation. It is important to create and uphold top quality content and high production values. Detail: “Podcasts are becoming a big deal”, opened Bex Lindsay from Fun Kids Live, the host for this session. Why are podcasts so important? Johnny Leagas, Executive Producer from CBeebies Radio, highlighted that podcasts are on the rise and said that this generation are taking content with them on the go. CBeebies Radio podcasts allow the audience to listen, download and take away. He said that…

CMC 2018 CMC 2018 Blog Event Reports Apps Audio content Downloads Podcasts Radio SmartSpeakers technology

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CMC 2018: Report – Big Lessons from Niche Memes

Posted on: Thursday 05 July 2018 12:22am

The ever-changing landscape is evolving at such a pace that companies are constantly working to keep up with demand and expectations of the audience. Takeaway: Kids still like the same things they liked 25 years ago - it's the delivery mechanism that has changed. Kids are cherry picking the best bits and tailoring to their needs. Not all content is universal, one size does not fit all. Detail: After an inspiring film and presentation from Changemaker Jemima Browning, moderator Nick Fisher, co-founder of Hook Research, kicked of the session asking how brands can keep up with trends in terms of content, communications and marketing? Panel speakers, Stuart Rowson, BBC Children’s, Marc Goodchild, Turner EMEA, and Iain Sawbridge from Beano Studios…

CMC 2018 CMC 2018 Blog Event Reports Apps content Songs Stories

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CMC 2018: Report – Behind the Screens at YouTube Kids

Posted on: Wednesday 04 July 2018 4:01pm

Before the session we heard from changemaker, 19 year old Zoë Daniel - a Guardian and Reuters Journalist who is also a freelance filmmaker and broadcaster. Zoë’s story of how she has built a career in the media was inspirational and shows how given the right opportunities, talent will shine. The challenge is how to encourage individuals of all backgrounds to be part of the media both in front and behind the camera.  Takeaway: YouTube App now has over 70 billion views and 11 million active weekly users. The App is in 37 countries and 8 languages. Parental controls are increasingly granular and now offer the ability to select/block specific programmes. Detail: Franceso Miceli pulled back the curtain on the…

CMC 2018 CMC 2018 Blog CMC Ebulletin Event Reports Advertising Apps Digital Viewing Parental Control YouTube YouTube Kids

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CMC 2018: Report – Commissioner Conversations – BBC

Posted on: Wednesday 04 July 2018 3:48pm

This session invited key speakers from the BBC to reveal their strategy for the future and how the CMC audience can engage with them through pitching, development and production of content across all platforms. Takeaway: • The ‘Fewer, Bigger, Better’ strategy will provide focus for priority brands, but not at the expense of new content across all genres and platforms. • There are opportunities to pitch for new content for 13-16 year olds which will sit on BBC iPlayer. • Across CBeebies and CBBC there are opportunities to pitch for drama, as well as games and short form content for apps. • Animation is still key across both channels and there is an open door policy for pitches. Detail: Tim…

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July 2017

CMC 2017: Report – Playground

Posted on: Tuesday 04 July 2017 4:16pm by Gabrielle Smith

and Catherine Trewavas Based at Cantor Gallery, the Playground is open to all. An interactive digital art exhibition featuring cutting edge digital technology – mixing play and interaction for children (and big kids too)! Games, apps, toys and even VR to immerse oneself in. Takeaways Projects focused on enhancing digital skills and encouraging emotional development. Games to promote creative thinking and problem solving. Explore paper craft cityscape through interactive 360 virtual reality headset. With free admission to all, the Playground is a component of the Children’s Media Conference you won’t want to miss. Carefully curated to showcase some of the UK’s leading artists, innovators and developers – this exhibition is interactive digital art that will spark your imagination. With so much…

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July 2016

CMC 2016: Report – Apps: Standing Out from the Crowd

Posted on: Thursday 07 July 2016 9:48am by Gabrielle Smith

  Playfulness, design, UX and marketing are the foundations upon which kids apps are built.  Why are some standout successes whilst others fail? Takeaways Understand your target age range by testing early.  Ask yourself 'What do kids want from apps?' Consider that between 80 to 90% of all downloaded apps are used once and then deleted. Keep it simple.  Keep and eye on what others are doing BAFTA award winning Creative Director and Designer Darren Garrett warned that whilst many apps end up in ‘the digital dustbin’, there is the ‘elusive magical 20 per cent’ that do not, and go on to be very successful. The panel took a look at the crowded marketplace of kids’ apps to discover what…

CMC 2016 Event Reports Apps Apps: Standing out from the Crowd CMC 2016 Becky Palmer Darren Garrett fundamentally children George Jurgens kids' app Lucy Gill night zoo keeper Paul Hutson the good app guide

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